Skip navigation Accessibility Statement
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Dyson air purifier backstage at Fashion Week.

Return to the Runway: Backstage Air Quality

The COVID-19 pandemic has proved to be a catalyst for catwalk reinvention. As new Fashion Week formats emerge and models return to runways, Dyson ventures backstage to explore Air Quality at a time when filtration and ventilation are front of mind. This season, Dyson takes its technology backstage to delve deeper into both air and hair, highlighting how purification provides a solution for a safer return to runways.

 

Dyson’s hair care machines have been championed backstage for the past seven seasons. Providing optimum performance for professionals without compromising model hair health, Dyson styling tools feature Intelligent Heat Control technology, engineered to facilitate superior styling without the need for extreme heat.

 

The theatre of Fashion Weeks often forces backstage environments to be housed in unusual locations – be it a marquee, basement, secluded sideroom or period building. Meeting the COVID-19 safe guidelines within these spaces is extremely challenging. Pair this with a concentration of stylists introducing product pollutants into the air and increasing its temperature with heat from styling tools; models, designers and stylists are often exposed to suboptimal air quality conditions while working backstage.

 

This season sees Dyson expand its exploration into solutions for stylists with the introduction of environmental care technology to backstage spaces. To support existing ventilation and circulation measures, purification is considered a form of air exchange. Dyson’s Air MultiplierTM technology – integrated within Dyson’s Environmental Care machines – delivers whole-room purification to capture 99.95 per cent of allergens and pollutants as small as 0.1 microns.

  • New York

    15-17 February

    Video

    A model get their hair styled.

    What's in the air?

    A combination of pollutants from hair products, small spaces and limited ventilation can compromise air quality backstage. High levels of Volatile Organic Compounds from airborne styling products and increasing temperatures from hot styling tools sees models, designers and stylists exposed to suboptimal air quality conditions while working backstage. 

    This season, Dyson took along its air purification technology to expand its exploration into solutions for stylists. Dyson air purifiers deliver cleaner workspaces at a time when filtration and ventilation are front of mind. Dyson’s Air Multiplierᵀᴹ technology – integrated within Dyson’s Environmental Care machines – delivers whole-room purification to capture 99.95 per cent of allergens and pollutants as small as 0.1 microns. Here, models and stylists discuss both air and hair care from backstage at New York Fashion Week.

     

    Video

    A model speaks with a stylist.

    Protecting your hair's health

    Relentless restyling can take its toll on hair during Fashion Weeks. A hectic schedule of back-to-back shows sees a model’s hair transformed time after time to reflect the spectrum of styles showcased on the runway. But this occupational hazard can often result in hair damage. 

     

    Dyson Professional hair tools are engineered with both styling performance and hair health in mind. As well as providing a canvas for stylists, healthy hair allows models to feel empowered both on and off the catwalk. Models and stylists alike share more from backstage at New York Fashion Week.

     

    Video

    A model get their hair styled.

    Styling with care

    Backstage at New York Fashion Week, stylists create trendsetting styles at speed. It is in this fast-paced, high pressure environment that the Dyson SupersonicTM hair dryer Professional and Dyson CorraleTMstraightener excel. Engineered for all hair types, both machines arm stylists with the ability to create superior styles under pressure. The same styles can be achieved at lower temperatures, in turn reducing the risk of extreme heat damage caused to a model’s hair – a stylist’s canvas. This ensures that extraordinary looks can be achieved on time, without compromise to the integrity of the model’s hair health. Here, Jon Reyman shares more from backstage.

     

London

19-23 February

Coming soon...

Dyson Corrale straightener and Dyson Supersonic hair dryer professional

Hair care technology for salons and stylists 

Re-engineered for stylists.
For fast, effective styling.

Milan

23 February - 1 March

  • Dyson x Max Mara

    Lead Stylist, Holli Smith put Dyson technology – the Dyson CorraleTM straightener and Dyson SupersonicTM hair dryer Professional – to the test at MaxMara’s Milan Fashion Week show. Marking the designer’s 70th anniversary, the show presented a ‘self-made queen’, drawing inspiration from career women of the 1950’s pioneering a path in the workplace. Hair brought insouciant glamour to the runway with casual, textured waves and slick braids as core looks for the show.

     

    It wasn’t just Dyson’s hair tools that offered solutions for stylists backstage, as Dyson introduced environmental care technology to support existing ventilation and circulation measures. Ventilation, or air exchange, is increasingly crucial in public spaces in a post-COVID age. The air backstage can be full of hidden pollution, from larger particulate matter like hair and make-up to gases including VOCs from hairspray and airborne styling products. Dyson purifying fans capture 99.95 per cent of particles – as small as 0.1 microns – trapping them within a fully-sealed HEPA filter.

     

    Air Multiplier technology projects airflow across the room, expertly mixing air for effective air exchange. Diffused mode delivers purification and air projection through the rear of the machine to deliver cooling airflow, without disrupting a single hair.

  • Paris

    1-9 March

    Coming soon...

    The Dyson Corrale straightener being used at New York Fashion Week.

Press contacts

Dyson Newsroom

The latest news from Dyson