High pressure. Low heat.
Fashion Week with Dyson styling tools
High stakes. Low heat.
Dyson technology is engineered to meet the demands of high-pressure professional styling environments, where the pace is fast and the stakes are high, yet the heat doesn’t have to be. A model’s hair health is a concern often overlooked amidst the mayhem backstage – whilst the finished style may look great on the runway, if their hair is not supported with the right tools and techniques, the model can be left with lasting damage.
Dyson Global Styling Ambassadors, Jon Reyman and Jawara, together with Holli Smith, Charlie Le Mindu and Lacey Redway delivered this season’s styles across Fashion Weeks around the world. Equipped with Dyson styling technology – featuring a range of precise temperature settings, combined with the Dyson SupersonicTM professional hair dryer’s range of engineered attachments – stylists have the ability and agility to tailor the tool. Allowing the stylist to meet the needs of models of all hair types, without compromising the health of the hair or result.
Dyson Global Styling Ambassadors, Jon Reyman and Jawara, together with Holli Smith, Charlie Le Mindu and Lacey Redway take us backstage this season:
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The Dyson Supersonic™ hair dryer is the fastest hair dryer, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm – up to 6 times faster than other hair dryer motors, and includes a range of precision engineered attachments to style different hair types: from the Wide Tooth Comb to stretch curls and coils, to the Flyaway attachment to hide flyaways without extreme heat
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The cord-free freedom of the Dyson Corrale™ straightener empowers stylists to deliver precision styling from backstage to final line up, or for those recreating at home, from dressing table to bathroom mirror. Delivering enhanced styling with half the damage, the Dyson Corrale™ straightener features pioneering flexing plate technology, which shape and gather hair. Keeping hair strands perfectly aligned, this flex ensure heat and tension is applied evenly in every pass, enabling the same desired styles to be achieved at lower temperatures, and more quickly.
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"Hair is so much a part of your identity, when your hair looks good, you feel good."
Lacy Redway for Christian Siriano
Lacy shares her experiences of the stresses she has witnessed models’ hair subjected to when working across shows. Stylist experience working with all hair types and textures varies, and when styling at speed, the temptation to turn up the heat to achieve a quick result is inevitable. Lacy highlights how Dyson technology allows her to quickly and efficiently, without compromising the health of the models’ hair.
"My primary concern is always making sure we get the look, but still work with the integrity of the model's hair."
Jon Reyman for MONSE
Jon delivers strong, healthy, high-shine hair to the MONSE runway. Jon works to preserve the health of the model’s hair using minimal heat whilst adjusting attachments to style all hair types with one tool. Jon achieves a strong blow dry foundation using the Dyson SupersonicTM hair dryer for each of the four main looks that feature: centre parted with smooth and straightened lengths; a sleeked back pony, box braided with MONSE fabric; braided rows with accessory embellishments; and a graphic chignon. Here’s how
"One product for all different hair types. The same look, without worrying about heat damage."
Jawara for Peter Do
Jawara uses the Dyson CorraleTM straightener to achieve a glass-like, ultra-straight style. Drawing inspiration from the sharp minimalist lines of the Peter Do collection, Jawara explores how wind and movement interact with the style when it passes down the runway. The flexing plate technology and precise heat settings of the Dyson CorraleTM allows Jawara to achieve the severe straight result, without extreme damage caused by high heat and multiple passes through the hair. Here Jawara shows how to recreate this edgy, everyday look.
Follow @dysonhairpro for more from Fashion Weeks, including Jawara’s work for AREA. Holli Smith also shares her journey into Session Styling, captured backstage at the Marni show.
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On location with:
Charlie Le Mindu for Vivienne Westwood
Working on location where power is in short supply, Charlie maximised the full performance cord-free capabilities of the Dyson CorraleTM straightener. The tool allowed Charlie to create full style transformations and final touch ups, away from the styling stations, when tasked with styling from a Parisian rooftop for Vivienne Westwood’s AW23 presentation. They worked with a range of models to present juxtaposed surrealist styles, alongside avant-garde takes on the everyday. Here are a few of Charlie’s final looks
"Hair is the window to people's souls. It has so much to do with how we look at ourselves as humans."
Jawara for Missoni
Jawara works with Dyson tools to elevate, embrace and enhance each of the model’s natural hair shape and texture, styling for Missoni. Working across all hair types, Jawara takes inspiration from “The Missoni language”, “an alphabet of meaningful letters, arranged in rigorously scattered order, like a ray of light that passes through a prism to be divided into the colours that form it.” A spectrum of styles is showcased with a selection of Jawara’s final looks shown here:
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Press contacts
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USA
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