Fashion Week with Dyson

Fashion Week begins in New York City where the world's top designers, hair stylists, media, and influencers converge upon the Big Apple to see what trends they will be keeping an eye out for in the months to come. A mixture of American and international brands come to New York including the likes of Tommy Hilfiger to Tomo Koizumi and many more. At New York Fashion Week, you also have one of the most diverse groups of models at different shows, which means you're never going to get the same look twice at any show.

Dyson Global Styling Ambassador, Jawara Wauchope shares how the Dyson Corrale^TM straightener has changed the face of fashion weeks, offering styling agility in uncertain times.

Fashion is one of the main pillars of Italian culture, with great heritage stemming from craftmanship and ateliers spread across the country. Renowned brands of the fashion industry were born in Italy – Versace, Valentino, Armani, just to mention a few – and Milan is considered the country's capital of fashion. Now, the city is investing in Fashion Week and young brands, as well as on renowned brands, to spread Italian culture around the world. Since the launch of the Dyson Supersonicᵀᴹ hair dryer in 2016, Dyson has made a name for itself. By partnering with some of the most influential hair stylists in the world, we aim to highlight the importance of hair health while creating beautiful and shiny hair, straight from the catwalk.

Dyson x Blumarine

Hair stylist: Anthony Turner

The inspiration behind Blumarine Spring Summer 2021 was colour and fun.

When talking about hair stylings, familiar women as well as schoolgirls from the 90s are the main inspiration source, used with a modern twist. With this in mind, lead hair stylist Anthony Turner created 7 looks, using Dyson Hair technologies, delivering professional performance in the demanding backstage environments of Milan Fashion Week.

A key look for the show was the bob style, with a side hair parting and dramatic flick at the end. The hair is prepared using the Dyson Supersonic^TM hair dryer and Smoothing Noozle attachment to create a sleek and smooth finish.

The Dyson Corrale^TM straightener came into its own for adding the look’s statement flick, used on the bottom of the hair to define the ends and set the curved shape in place.

For the longer looks, a more loose, messy wave was created to deliver a 90s grunge feel. This was achieved by bunching the hair section into a curl in the hand, then placing the section between the plates of the straightener and holding in place for a few seconds to lock in the style.

The Dyson Supersonic^TM hairdryer teamed with Diffuser attachment was also ideal for enhancing the natural curl pattern for models with curly, coily styles, delivering even diffusion for defined curls and waves with long prongs that reach deep into the hair.

Dyson x N°21

Hair stylist: Ramona Eschbach

To establish a “new way in fashion” as Alessandro Dell’Acqua says when talking about the new Spring-Summer collection, the inspiration for the hair styling - as per the leading hair stylist quote, Ramona Eschbach - was grunge. After this pandemic, when everyone embraced their natural beauty, natural hair is at the very heart of the styling Ramona created and is all about soft waves.

Stylists set to work on the model’s natural hair running a brush through the sections to tease out any knots and tangles at the ends before by adding water or moisture spray in preparation to style. The roots remained untouched, with flyaways left to form part of the organic look. 

The hair was then dried into a soft blow dry finish with the Dyson Supersonicᵀᴹ hair dryer and Smoothing Nozzle attachment. Waves were then created towards the mid to end of the sections by creating an S shape with each section, holding it in the palm of the hair and blow drying until completely dry, leaving the roots dry, but unstyled.