New York Fashion Week SS24

Jon Reyman for Alejandra Alonso Rojas

Jon uses Dyson Professional hair tools to create an elegant, lived-in look for each model based on their unique hair type and texture. The inspiration for the look was a “just woke-up, natural beauty” to complement, but not override, the looks of the collection. The styles were created using both the Dyson Corrale straightener and Dyson Supersonic hair dryer. The Dyson Supersonic hair dryer was used with the diffuser attachment to enhance those with natural wave and curl in their hair, while the Corrale straightener was used to create natural bend and lived-in waves for those with less texture.

Jawara for Helmut Lang

This season, Peter Do made his Helmut Lang debut as creative director, and in tandom, Jawara took inspiration from the collection to create two looks for the show, using the Dyson Supersonic hair dryer and Dyson Corrale straightener. Some models received a low bun with a few spiked pieces of hair, while others had a more slick back hair moment, depending on their hair length and respective look. The Dyson Supersonic hair dryer was used to prep and diffuse product into the hair to secure both the pulled back low bun and slick back look. Using the Dyson Corrale straightener, Jawara touched up final looks on models as they headed onto the runway to ensure a sleek, polished hair style to polish off the looks of the collection.

Mustafa Yanaz for 3.1Phillip Lim

Mustafa Yanaz, lead stylist for 3.1Phillip Lim, used Dyson Professional hair tools to create a unique look for the brand's first showing at New York Fashion Week in four years. To align each model with the collection, Mustafa created one singular look – a low pinned bun with a few spikes, to add edge to the hair while not distracting from the collection. The Dyson Supersonic hair dryer was used to prep and diffuse product into the hair to secure the pulled back low bun look. Using the Dyson Corrale straightener, Mustafa also touched up final looks on models as they headed onto the runway to ensure all flyaways were tamed and the spikes in the buns were locked into place.