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Dyson air purifier backstage at Fashion Week.

  • Video

    A model get their hair styled.

    What's in the air?

    A combination of pollutants from hair products, small spaces and limited ventilation can compromise air quality backstage. High levels of Volatile Organic Compounds from airborne styling products and increasing temperatures from hot styling tools sees models, designers and stylists exposed to suboptimal air quality conditions while working backstage. 

    This season, Dyson took along its air purification technology to expand its exploration into solutions for stylists. Dyson air purifiers deliver cleaner workspaces at a time when filtration and ventilation are front of mind. Dyson’s Air Multiplierᵀᴹ technology – integrated within Dyson’s Environmental Care machines – delivers whole-room purification to capture 99.95 per cent of allergens and pollutants as small as 0.1 microns. Here, models and stylists discuss both air and hair care from backstage at New York Fashion Week.



    A model speaks with a stylist.

    Protecting your hair's health

    Relentless restyling can take its toll on hair during Fashion Weeks. A hectic schedule of back-to-back shows sees a model’s hair transformed time after time to reflect the spectrum of styles showcased on the runway. But this occupational hazard can often result in hair damage. 


    Dyson Professional hair tools are engineered with both styling performance and hair health in mind. As well as providing a canvas for stylists, healthy hair allows models to feel empowered both on and off the catwalk. Models and stylists alike share more from backstage at New York Fashion Week.



    A model get their hair styled.

    Styling with care

    Backstage at New York Fashion Week, stylists create trendsetting styles at speed. It is in this fast-paced, high pressure environment that the Dyson SupersonicTM hair dryer Professional and Dyson CorraleTMstraightener excel. Engineered for all hair types, both machines arm stylists with the ability to create superior styles under pressure. The same styles can be achieved at lower temperatures, in turn reducing the risk of extreme heat damage caused to a model’s hair – a stylist’s canvas. This ensures that extraordinary looks can be achieved on time, without compromise to the integrity of the model’s hair health. Here, Jon Reyman shares more from backstage.


  • Dyson coralle styler in the hands of Anthony Turner
Dyson Corrale straightener and Dyson Supersonic hair dryer professional

Hair care technology for salons and stylists 

Re-engineered for stylists.
For fast, effective styling.

  • Dyson Coralle styling a model
  • Jawara working on a model
  • Jawara working on a model
    • Model's hair at the Balmain show in paris
  • The Dyson Corrale straightener being used at New York Fashion Week.

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