Dyson opens first Demo Store in Korea
First Demo Store dedicated to a Dyson experience across all product categories, since Dyson Korea’s opening in 2018.
Dyson Korea has announced the opening of its first Demo Store (Dyson Demo Store Seoul IFC Mall) at the IFC Mall in Yeouido on Friday, January 15th. While Dyson has previously opened the Dyson Pop-up Demo Store Beauty Lab in Yongsan-gu as a space dedicated to its Personal Care technology in October 2019, this is the first Demo Store of its kind, offering Dyson products across all categories.
The Dyson Demo Store at the IFC Mall in Yeouido spans 323㎡ and houses Dyson ‘Experts’ who are trained by Dyson engineers, delivering instructions for use and the latest technology behind Dyson’s products to customers.