DYSON’S TECHNOLOGY LAUNCHES IN COLOMBIA
The technology company is launching its revolutionary hair care technology and high-performance, versatile, cord-free vacuums, on Mercado Libre's Marketplace
BOGOTA, 15 March 2023 -- Dyson, the global technology company, today announces its arrival in Colombia and the first availability of its full hair care product lineup and high-performing cord-free vacuum cleaners. This latest investment underscores the company’s commitment to bring its revolutionary technology to more consumers across Latin America.
“As a beauty-savvy and technology-loving nation, we see great enthusiasm for Dyson technology in Colombia which is why we are so excited to bring our highest-performing innovations here for the first time,” said Tom Moody, Chief Commercial Officer at Dyson. “Dyson’s engineers are revolutionizing products and solving real-world problems with new technology. We have seen the appetite for innovation across Latin America, particularly when it comes to beauty and maintaining healthy hair.”
Colombia’s obsession with beauty has driven demand for Dyson’s beauty technology. In addition, there is demand for innovative vacuum cleaners as Colombians search for quick ways to efficiently and thoroughly clean their homes. Dyson products are now on sale to Colombian customers through an exclusive and limited-edition partnership with Mercado Libre, the largest online retailer in Latin America. Further expansion in Colombia is planned for later in 2023.
Established in 1993, Dyson was founded in England by Sir James Dyson, who pioneered the world’s first-ever bagless vacuum cleaner that changed how people cleaned their homes around the global. Since inventing the first cyclonic bagless vacuum cleaner, Dyson has created problem-solving technologies for hair care, air purification, robotics, lighting, and hand drying.
Dyson is investing £2.75bn in research and development, conceiving revolutionary products and technologies which solve everyday problems. An investment of half a billion GBP is underway to expand and accelerate Dyson’s research and technology development across the beauty portfolio, with plans to launch 20 new beauty products in the next four years. Dyson remains family-owned and employs more than 14,000 people globally including 6,000 engineers and scientists. It sells products in 85 markets internationally.
The following products can now be found exclusively through a limited exclusive partnership with Mercado Libre:
Suitable for all hair types, the Dyson Corrale™ straightener features pioneering flexing plate technology, engineered to apply heat and tension evenly across hair strands in each pass, reducing the reliance on heat. Combined with Dyson’s 4-cell lithium-ion battery technology, the Dyson Corrale™ straightener delivers cord-free performance, making it the perfect tool for those who want to care for their hair by reducing heat damage without compromising on style. Cord-free freedom allows for styling from desk to dance floor. The Dyson Corrale™ straightener delivers three precise temperatures, using a platinum sensor that measures temperature 100 times a second. This technology communicates with a microprocessor which in turn controls the heating system to deliver precise, accurate heat.
Engineered for different hair types, the Dyson Supersonic™ hair dryer is powerful and fast. The tool uses a fast but focused airflow, is engineered for balance in the hand, is quieter than others and intelligently controls the temperature to help protect hair from extreme heat damage. Unlike traditional hair dryers, the Dyson SupersonicTM hair dryer measure air temperature over 40 times a second to regulate temperature output. Featuring Dyson’s intelligent heat control technology, the Dyson Supersonic™ hair dryer prevents extreme heat damage, to help protect hair’s shine.
Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson Airwrap™ styler. Partnered with Dyson’s unique styling barrels, this motor enables the Dyson Airwrap™ styler to style with air, without the need for extreme heat.
The motor spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect, which allows the hair to curl around the barrel to style. The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry. In order to keep the airflow focused in the desired styling direction, engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a stylist-inspired blow dry finish.
Styling Wet to Dry
Often, styling hair means blow drying before styling. The Dyson Airwrap™ styler styles wet to dry. Hydrogen bonds line each strand of your hair. When hair is wet this breaks down the hydrogen bonds – resetting the natural style of your hair priming it for styling. After choosing the attachment for the desired look, the combination of powerful airflow and heat control allows you to style without extreme heat with ease – saving time and avoiding tangling.
Dyson recently unveiled its best-performing and most-efficient Airwrap yet – the Dyson Airwrap™ multi-styler. Next generation styling barrels feature a rotating cool tip to create fast, easy curls and waves. Blending the results formerly achieved with two barrels into one attachment, now users can style the full head, creating clockwise and counterclockwise curls and waves, without the need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in one, the Coanda smoothing dryer hides flyaways in a single pass with no extreme heat and transforms into a powerful dryer with the flick of a switch. A Wide-tooth comb attachment, engineered for curly and coily hair, helps to add shape, volume and length as it dries. Dyson’s comb teeth are designed with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage.
Dyson V15 & V12 detect cord-free vacuum cleaners
The Dyson V15™ Detect, Dyson’s most powerful, intelligent cordless vacuum and the Dyson V12™ Detect Slim, Dyson’s lightweight, intelligent cordless vacuum, are capable of detecting, removing, sizing and counting microscopic dust for scientific proof of a deep clean. Laser dust detection reveals dust particles invisible to the eye, with a precisely-angled green laser integrated into a Fluffy cleaner head – so you don’t miss a thing. Acoustic Dust Sensing, combined with an LCD screen shows the size and number of particles, displaying real-time scientific proof of a deep clean by counting and measuring microscopic dust particles with a piezo sensor, which automatically optimizes suction power based on dust level. New de-tangling vanes in the Digital Motorbar™ cleaner head automatically clear wrapped hair from the brush as you clean. A new Hair screw tool features an anti-tangle conical brush bar that spirals hair off and into the bin.
The Dyson V8™ vacuum is designed to deliver cord-free, hassle-free cleaning with up to 40 minutes1 of runtime. In 2022, the Dyson V8™ was upgraded with Dyson’s hair de-tangling technology with the new Motorbar™ cleaner head and the de-tangling Hair screw tool, to capture the mess pets leave behind. To trap invisible particles the size of pet dander and allergens, the Dyson V8™ has fully-sealed filtration that traps 99.99% of fine dust as small as 0.3 microns2.
1 Actual run time will vary based on power mode, dust level, floor type and/or attachments used.
2 In Boost mode. All other modes achieve at least 99.97% filtration.