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 Cattlemen's steakhouse main entrance doors

Cattlemen's Steakhouse case study

Dyson Airblade Tap hand dryers

The business

Since opening its doors to hungry cowboys, ranchers and cattle haulers in the early 1900s, Cattlemen’s Steakhouse still operates as a family-owned establishment and has become one of the largest tourist destinations in Oklahoma.

Paper towel dispenser and bin

The problem

Joe Garcia, Facilities Manager, noticed continuous problems in the restrooms, stemming from their existing hand drying solution – paper towels. Aesthetically, the towels were creating a mess on the floor, as well as plumbing issues when they were flushed down the toilets. Maintenance and operational costs also steadily increased year-on-year, so the decision was made to look at other solutions that wouldn’t detract from the guest experience and the Old West character.


The solution

As the only hand dryer with HACCP certification and NSF P335 certification, Dyson hand dryers promoted hygiene improvements and cost reduction. Cattlemen’s is now an avid Airblade™ technology advocate, and Garcia has partnered with Dyson to improve additional restrooms. Within the first full year, Cattlemen’s saved over $12,000 in operational costs and recuperated their investment. This was attainable because of the hand dryers' low operating costs and low energy consumption.

Find out more

The Dyson Airblade Wash+Dry

  • 1 Dry time determined using Dyson test method 769 based on NSF P335 using a measurement of 0.1g residual moisture.
  • 2 Average electricity price $0.1/kWh as of July 2021. For calculations visit
  • 3 The environmental impact of electrical appliances and paper towels was measured by Carbon Trust. The calculations were produced using the software Footprint Expert Pro, based on product use over 5 years and using weighted averages of individual countries of use. Dry times for product were evaluated using DTM 769.