Experience Dyson technology – now in Santa Clara

On April 13, 2021, Dyson will officially open its doors to the first Dyson Demo Store in Santa Clara. Dyson has always experimented with different and better ways of letting people experience our technology. Designed by James Dyson, Dyson Demo stores, both online and physical, are engineered to encourage people to pick up, test and experience Dyson’s technology hands-on. Each space is focused on education and experience, with Dyson Experts available to help demonstrate or explain each piece of Dyson technology, in-person or via live video chat.

Solving problems others ignore extends across everything we do at Dyson, from pioneering new products, to research and retail. When the first Dyson Demo Store opened in 2000 in Paris, consumers were surprised by the unique environment. Often technology was sold in large department stores, stacked high and ready to buy. It wasn’t a tailored experience that helped potential owners understand the machines or technologies they were buying. The Dyson Demo Store set out to solve that and breathe new life into the way people shop for technology. By design, it redefined retail and offered a unique experience for people and potential Dyson owners.

Sir James Dyson said, “Since we first started enabling owners to buy from us directly, we have been focused on understanding how we explain our technology, educating on why it pioneers and responds to a real problem. Doing this in a cluttered environment with stacked boxes or in the online equivalent, where endless pages of irrelevant and sometimes non-genuine products vie for attention, is just confusing. We think people want to get the right information quickly, and to hear it from the people who know best – those who actually invented, developed and manufactured the technology.”