Dyson x Blumarine

The inspiration behind Blumarine Spring Summer 2021 was colour and fun.

When talking about hair stylings, familiar women as well as schoolgirls from the 90s are the main inspiration source, used with a modern twist. With this in mind, lead hair stylist Anthony Turner created 7 looks, using Dyson Hair technologies, delivering professional performance in the demanding backstage environments of Milan Fashion Week.

A key look for the show was the bob style, with a side hair parting and dramatic flick at the end. The hair is prepared using the Dyson Supersonic^TM hair dryer and Smoothing Noozle attachment to create a sleek and smooth finish.

The Dyson Corrale^TM straightener came into its own for adding the look’s statement flick, used on the bottom of the hair to define the ends and set the curved shape in place.

For the longer looks, a more loose, messy wave was created to deliver a 90s grunge feel. This was achieved by bunching the hair section into a curl in the hand, then placing the section between the plates of the straightener and holding in place for a few seconds to lock in the style.

The Dyson Supersonic^TM hairdryer teamed with Diffuser attachment was also ideal for enhancing the natural curl pattern for models with curly, coily styles, delivering even diffusion for defined curls and waves with long prongs that reach deep into the hair.