Hair science. Or myth?
Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.
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The cold truth
It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why. -
The power of airflow
Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.
Did you know?
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The average human head has 80,000 to 150,000 hairs.
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Hair can't heal once damaged, so it's important to protect it.
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Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.
The life cycle of a hair is typically 2 to 7 years.
Hair is the second fastest replicating tissue in the human body.
A style will drop out faster if you overdry the hair.

* vs. untreated hair