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Model sleek straight hair and full bangs

The science behind hair

Solving real hair problems with innovative engineering

Models using Dyson hair care technology

We're obsessed with researching hair damage

Our mission is to solve problems others ignore – maintaining healthy hair by helping to protect against excessive heat damage. To truly understand hair, Dyson engineers have carried out a microscopic investigation into every hair type.

What's your hair type?

There are three different types of bonds that give hair its shape. Some of these bonds allow temporary stretching, tensing, and reforming to create new styles. Understanding your hair type can help you select the best styling approach and treatment for your perfect style. 

Graphic of a hand holding a strand of hair

Know your roots

Pluck a strand of hair from your head and rub it between your fingers. If it feels like a barely there thread of silk, your hair is fine. If it feels like a thread of cotton, your hair is coarse.

Graphic of the four hair types

Whats your curl pattern?

There are four main hair types: straight, wavy, curly, and coily. Understanding your hair type allows you to better manage and care for your hair, including how to achieve desired styles.

How to manage damage

Dyson technology not only helps to style hair, but is designed to retain color, moisture, shine, and smoothness. We've explored three key areas surrounding hair health.

Hair strand with signs of breakage

1. Breakage

Overexposure to extreme temperatures can weaken the bonds in the hair, making it more prone to breakage.

Video Transcript

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  • Weakening your hair

    Exposure to temperatures over 302°F can cause the shape of the keratin in hair strands to change. The α-keratin slowly converts to β-keratin which makes hair weaker and less elastic over time.

  • Prevention not repair

    Once hair has been damaged, it can't be reversed. Hair can become dry and frizzy and lose hydration. If hair is exposed to temperatures over 446°F it will begin to burn or melt.

  • Maintain natural strength

    The Dyson Corrale™ hair straightener has been engineered to offer enhanced styling for half the damage¹  with a precise heating system and Intelligent heat control. Flexing plate technology is engineered to gather hair, helping to create an equivalent style in fewer passes and with less reliance on heat.

Hair strand with signs of moisture

2. Moisture

Moisture levels within your hair can vary depending on the humidity levels in your environment. Excessive heat can compromise your hair’s natural moisture balance, by making the hair more porous – gaining or losing water more easily.

Video Transcript

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  • The perfect balance

    If too much water is lost from the hair, it can sometimes feel dry and dehydrated. If too much water is absorbed in the bonds, your style can be disrupted, causing it to drop out. Better moisture balance means better retention.

  • Weaker when wet

    Water causes hair to swell and become weaker by up to 42%², breaking the bonds holding the structure together. This is why the Dyson Supersonic™ hair dryer has been designed with fast drying technology. 

  • Achieve style retention

    Our machines have been engineered by hair care experts to prevent excessive heat damage and safeguard your hair’s moisture balance. This not only supports style retention but helps to protect your hair’s wellbeing.

Hair strand with signs of a shiny appearance

3. Smooth and shine

Shine occurs when light hits hair strands and bounces off evenly. When hair is damaged, the cuticles can lift, scattering light in multiple directions and making it appear dull.

Video Transcript

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  • Loss in color pigmentation

    Whether your hair’s chemically dyed or natural, high heat can change its proteins. This can cause the color to be stripped and appear faded – or even a different color altogether.  

  • The Coanda effect

    The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to wrap and create curls, rather than extreme heat. Helping to protect your natural shine. 

  • Align for shine

    New attachments for the Dyson Supersonic™ hair dryer and Dyson Airwrap™ multi-styler help reduce flyaways.³ By bringing longer strands to the front and pushing shorter ones underneath, flyaways are reduced for better alignment and shine.

The Dyson solution

Researched. Tested. Resolved.

Years of research and testing at Dyson’s specialist hair science laboratories have confirmed there are two key factors when styling: temperature and control. Our engineers have developed technology that styles without excessive heat.

Drying and styling hair with the Dyson Supersonic hair dryer

Attachments and accessories

Dyson-designed hair care attachments and accessories are researched and tested as thoroughly as Dyson machines.

  • Re-engineered Diffuser

    Captures curls and reduces frizz without disrupting the hair's natural form. Re-engineered with longer prongs to reach deeper into the hair and evenly diffuse each curl.

  • Flyaway attachment

    This finishing tool attaches to the Dyson Supersonic™ hair dryer for sleek, straight styles. Engineered to hide flyaways under longer hair for a smoother finish with just air.³

  • Barrels to curl and wave

    The new Dyson Airwrap™ multi-styler barrels have been re-engineered to curl in both directions while drying simultaneously. Combining the Coanda effect and controlled heat to create styles quickly and easily.

Choose your model

Buy direct from the people who made it

¹Thermal damage measured by breakage using internal laboratory testing after approximately 6 months use and a usage rate of three times a week. Damage assessed after creating an equivalent style with Corrale vs. Corrale with solid plates.

²Can vary by hair type.

³For use on dry and straight[ened] hair.

⁴Direct image analysis vs untreated hair.