Only a Dyson works like a Dyson video

Airflow is really interesting, because you can't really see it, but it's a powerful thing. We can use it to do things with unimaginable strength. The cyclones on the Dyson vacuum cleaner took over 5,000 prototypes. We spent 17 years developing, prototyping and testing to create our fastest ever digital motor. We think about what's wrong with things and literally go back to the drawing board. If you design a system with multiple small cones, we can make a system that is even more efficient. A heavy user of a machine, picked up more than 700 bins full of dust. A ball like this can pivot on the spot. We made them tougher. We want them to last much longer. A product is only truly beautiful if it works well. We utterly believe that this is the future of vacuuming. And it's right to do something that's better.