Live Support Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
dyson pure cool tower in living room


Getting the best from your Dyson Pure Cool™ purifying fan.

Watch the quick start guide to set up your purifying fan.


Download the Dyson Link app.

Voice control. All you have to do is ask.

Using your Dyson purifier is even quicker and easier with Amazon Alexa. From increasing the airflow speed to turning on Night-time mode, just use simple, spoken instructions to control your machine.

How to use your machine

LCD display
The built-in LCD screen shows you gases and particles present in the room, in real time.¹

Real-time air quality reports
With real-time air quality reports on the LCD screen, the Dyson Pure Cool™ purifying fan detects and reports harmful pollutants in the air. 


Setting airflow speed
Monitors your air quality, and reacts accordingly.


Setting the oscillation angle
Set the oscillation angle of your purifying fan, from 45° to 350°.

Night-time mode/ Sleep timer
Set Night-time mode for purified air on the machine's quietest settings, with a dimmed screen. Set a sleep timer to turn your purifying fan off, for any time between 1 hour and 8 hours.

Filter life monitoring and maintenance
Your purifying fan will notify you on the screen or through the app when either of your filters need replacing. Simply click the old one off and a new one on.

Live air quality reports on the LCD screen.

The built-in LCD screen shows you which gases and particles are present in the room, right now.

Indoor Air Quality Index (AQI)

Shows your current indoor air quality.

Particulate matter PM 10

Shows particles smaller than 10 microns, including pollen, dust and pet dander.

Particulate matter PM 2.5

Measures microscopic particles smaller than 2.5 microns, including smoke, bacteria and allergens.

Nitrogen Dioxide (NO2)

Potentially harmful gases, released by combustion. Includes cigarette smoke, candles, and gas stoves.

Volatile Organic Compounds (VOCs)

Gases released from a wide range of sources, such as aerosol sprays and air fresheners. They include formaldehyde and benzene, household fumes and odors.

Filter life

Shows how much filter life remains on both the HEPA and Active carbon fiters, so you know which one to replace, and when.

The Dyson Air Quality Index

To develop the Dyson Pure Cool™ purifying fan, Dyson reviewed numerous international air quality levels. The particle  Dyson AQI levels are based on this research and measured in micrograms per feet cubed. For VOCs and NO2 (plus other oxidizing gases) Dyson conducted research in both labs and real homes to calibrate the AQI for actual pollution events seen in homes.  The data gathered was used to calibrate the Dyson AQI levels to allow the Dyson Pure Cool™ purifying fan to have the appropriate response level to cover these VOCs and NO2 (plus other oxidizing gases).


Your machine is detecting a very low level of microscopic particles and VOCs.


Your machine is detecting a moderate level of microscopic particles and VOCs. You might want to run your purifier at a low speed or set it to auto mode.


Your machine is detecting a high level of potentially harmful microscopic particles and VOCs. You should run your purifier at a medium to high speed or set it to auto mode.

Very poor

Your machine is detecting a very high level of potentially harmful microscopic particles and VOCs. You should run your purifier at a high speed or set it to auto mode. 

Why Register? More perks.

Registration doesn't just give you Dyson's 2 or 5 year parts and labor warranty. Being a Dyson product registered owner has even more perks:

Exclusive Savings Events

Save 20% during Savings Events, only for Dyson owners.

Free Health Check

Reminders for free preventative maintenance checks at a Dyson Service Center near you.

First to know

Registered owners receive exclusive events and sneak peeks at our latest technology before anyone else.

VIP Hotline

Assistance from our U.S.-based team of Dyson experts, who are on hand to help through a dedicated VIP hotline, and online support 7 days a week.

Reviewer Program

Experience the latest technology in our invitation-only reviewer program.

Machine Information

Helpful tips to get the most out of your machine and keep it working at its best.

We don’t stop caring about our machines once they’re yours. Activating your parts and labor warranty allows us to give you a tailored, complementary, direct service for your machine. Even after your warranty has ended, we’ll still be on hand to help.

Choose your model

Play Video
Play Video
Play Video
Play Video

Direct from Dyson

Price match promise

Price match promise

Price Match Promise

Be confident that you're getting the best price on If within 30 days of purchase you should find the same model currently advertised by an authorized US Dyson retailer at a lower price, we’ll refund you the difference. Just contact our Customer Service team at 1-866-664-9004 or chat to get started. Here’s what you’ll need to know:

- Product must be the exact same model number as it appears on and in stock.

- Proof of advertised price by an authorized dealer is required (Copy of Flyer or Website URL).

- Authorized dealers are limited to Amazon, Barneys, Best Buy, Costco, Bed Bath & Beyond, Home Depot, Kohls, Lowes, Macy’s, MOMA, Neiman Marcus, QVC, Sams Club, Sears, Sephora, Target, Ulta, Video Audio Center, and Wal-Mart.

- Product must be new and in original packaging. It cannot be reconditioned (refurbished), used, damaged, returned, open box, or a demonstrator product.

- Product price must not be lower due to an advertising error or misprint.

Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

Free shipping

Free shipping

Free Shipping

The shipping cost of machines (vacuum cleaners, fans, heaters, humidifiers, purifiers, hair dryers, and lighting) is free of charge when ordering on In-stock orders received by 1:00 PM Eastern Time Monday-Friday will usually ship same day. Orders will usually ship the next business day if received after 1:00 PM Eastern Time, on Saturday-Sunday, or on public holidays. All tools, accessories, and spare parts will ship separately, and be delivered between 7-10 business days. Any items not part of an order containing a machine will incur a $8.95 shipping and handling charge.

On acceptance of orders, Dyson will make every effort to process them within the stated time frame. Dyson will not be held liable for shipping delays caused by severe weather or unforeseen events. To ensure the security of purchases, Dyson may need to contact customers to validate orders, which may cause delays. Transit time may vary depending on proximity to distribution center and inventory availability. Dyson only ships to US delivery addresses in the 50 states, and cannot deliver to PO boxes or APO/FPO addresses.

2-year warranty

2-year warranty

Dyson parts and labor warranty

All Dyson cordless vacuums, purifiers, humidifiers, heaters, fans, and hair dryers are covered by our 2-years parts and labor warranty. All Dyson upright and canister vacuums are covered by our 5-years parts and labor warranty. But we'll still be here when yours runs out; we provide Dyson technology owners with a lifetime of support.

If you need to contact Dyson for advice, you'll speak to a Dyson employee in our US office. Phone, email, live chat, Facebook, Twitter; our experts are on hand. And for out-of-hours assistance, you can find quick answers on our help pages.

And when you buy from, we register your warranty automatically - you won't have to fill in any more forms.

30-day money-back guarantee

30-day money-back guarantee

Money-back Guarantee

If you’d like to return a Dyson machine for a full refund, you need to do so within 30 days of purchase. For Dyson Cyclone V10™ vacuums, you have 90 days from purchase. Dyson Direct will pay for return freight.


Customer Service Helpline

If you have questions please contact us. You can email or call:

- - Our Digital Support team is available 24 hours a day, 7 days a week. Most inquiries are handled within two hours or less

- 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from 8am - 8pm Monday to Friday, and 9am-6pm Saturday (closed Sunday). 


Dyson Direct Returns Policy

If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) prior to returning your merchandise. 

To receive a full refund for an item purchased from Dyson, please follow these three steps:

1. Call the Contact Center to initiate your return and to identify the correct return shipping address and method.

2. Package the item(s) to be returned in the original Dyson packaging.

3. Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund. Unauthorized or COD returns will not be accepted.

Please allow 4-8 weeks for return processing. Products returned to Dyson will receive a full refund and Dyson will pay for the return freight.

¹PM2.5, PM10, VOC, NO2

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.

Google Play and the Google Play logo are trademarks of Google Inc.