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Hair Care

To solve real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, we created state-of-the-art laboratories. Even inventing new methods of testing to analyze 1,010 miles of real hair.

The end result was a new kind of hair dryer, hair styler, and hair straightener. All three are designed to help protect your natural shine from extreme heat damage, every time you style.

  • Heat damaged hair causes, treatments, and prevention

    Hairstyling includes the use of many hot tools, from blow dryers to flat irons and curling irons. While these tools can help you achieve your perfect look, they can also lead to heat-damaged hair. According to Phys.org, researchers have found that flat irons and curling irons can damage 85% of your hair’s keratin proteins, causing it to become brittle and dry.

  • 9 signs of heat damaged hair

    Using hot tools like blow dryers, flat irons, and curling irons to style your hair is a great way to achieve the look you want, but it also increases your risk of heat damaged hair. Some tools do not allow for temperature control, so you may not know the exact level of heat being applied to your hair. Certain flat irons and curling irons allow you to choose your heat, but when these tools reach a temperature of 450°F, you might go for the max heat for the best result.

  • How does heat damage hair?

    The signs of heat damaged hair are hard to miss, but what causes damaged hair? There are many factors that can contribute to hair damage. Dying and bleaching your hair uses chemicals that cause damage. Your hair can get sunburned, and brushing or combing vigorously can cause the strands to pull too far, leading to possible snapping and breakage.

  • Heat damaged hair treatments

    The best way to treat heat damaged hair is to prevent it from happening. However, you might not know that your hair is being damaged by heat until it is too late. Though heat damage is irreversible, all hope is not lost. There are several damaged hair treatment options to consider.

  • Can heat damaged hair be reversed?

    After using hot tools on a regular basis, you may notice that your hair is not as shiny, soft, and full as it once was. You may also notice more split ends or an excess of strands going down the drain each time you shower. These are all symptoms of heat damaged hair.