New technology


In stock
Select formulation:
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Straight to wavy rich conditioningFor hair that needs nourishing ingredientsStraight to wavy rich conditioning For hair that needs nourishing ingredients 1 of 4
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Curly to coily rich conditioningFor hair that needs nourishing ingredientsCurly to coily rich conditioning For hair that needs nourishing ingredients 2 of 4
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Straight to wavy light conditioningFor hair that is easily weighed downStraight to wavy light conditioning For hair that is easily weighed down 3 of 4
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Curly to coily light conditioningFor hair that is easily weighed downCurly to coily light conditioning For hair that is easily weighed down 4 of 4
$59.99
Dyson Chitosan™ Pre-style cream
Beauty technology to prime and define your styles
Dyson Triodetic™ technology flexibly locks in styles for long-lasting hold
Four formulas, precisely blended with ingredients to deliver the best results for your hair type
Available in four formulas, each tailored to a different combination of hair shape and conditioning preference.
Lightweight retention product conditions individual hairs, while locking in styles, for 2x longer hold* without crunch, stickiness or residue.
Chitosan, derived from oyster mushrooms, creates flexible bonds that support the hair, strand by strand - protecting your styles from frizz, even in high humidity.**
Dyson signature fragrance is a blend of green and floral notes - sparkling bergamot, soft florals, warming cedarwood and musk.
How to use
Use Pre-style cream on damp, towel-dried hair, before styling, for long-lasting, flexible hold.
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Pump
Pump to dispense product. Start with 2-5 pumps, before building for your hair needs and styles.
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Sheer
Sheer between palms until the formula transforms from a rich cream to a transparent serum.
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Smooth
Smooth evenly through the mid-lengths and ends of your hair. Dry and style as desired.
Flexible, all day hold.*
Up to 50% less frizz.*
Shields styles from up to 80% relative humidity.
Conditions the hair surface, for smoothness up to 24 hours.**
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Dyson Chitosan™ Pre-style cream 100ml
The story of chitosan
[chi-to-san]: A complex macromolecule, derived from oyster mushrooms – and the key to our flexible hold.
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Natural strength
Chitosan is an essential component found in the cell walls of mushrooms, giving the mushroom its billowing, cloud-like shape.
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Flexible hold
This complex macromolecule helps create flexible bonds that support hair, strand by strand, as a foundation of our Dyson Triodetic™ technology.
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Real results
Hold. Movement. Shine. Dyson Chitosan™ styling products give your style 2x longer hold*, while maintaining a natural look and feel.
Dyson Chitosan™ Pre-style cream
Our Pre-style cream is for anyone wanting to retain their hair styles for longer, while maintaining a natural look and feel.
Understanding your hair shape
Hair strands naturally have a shape – ranging from poker straight to tightly coiled. Knowing this shape helps to choose the best products, devices and styles for its care.
Our Pre-style cream is tailored to two groups of hair shapes: straight to wavy, and curly to coily. To choose, imagine your hair has been freshly washed and left to air-dry. What shape do the majority of the strands take?
Tip: If your hair has been permanently straightened or styled, refer to the shape your hair currently takes when air-dried.
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Straight to wavy
If your hair strands naturally dry straight, form a loose wave, or a more distinct S-shape with some spiral curling, select a straight to wavy formula.
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Curly to coily
If your hair strands naturally dry into loose spiral curls and ringlets, tighter corkscrew or S-curls, or a closely-coiled Z-pattern, select a curly to coily formula.
Light and rich conditioning
Our Pre-style cream formulas are enriched with nourishing conditioning ingredients, including oil blends. Each variant has been carefully developed to deliver optimal conditioning benefit, without weighing down the hair.
Conditioning preference can be influenced by multiple factors, and can change over time, depending on your hair’s condition and styles.
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Light
Our light conditioning formulas use grapeseed oil to nourish without adding excess weight to the hair. If your hair strands are finer, or your overall hair density thinner, select a light conditioning formula.
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Rich
Our rich conditioning formulas use more intensely nourishing ingredients, such as castor seed oil, to condition, soften and maintain shine. If your hair is thicker, in strand diameter and/or density, or is especially dry or damaged, you may prefer a rich conditioning formula.
Key benefits
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Dyson Triodetic™ technology
Triodetic™ technology, powered by chitosan, locks in flexible styles, strand by strand.
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Fragrance
Sparkling bergamot. Subtle florals. Warming cedarwood, moss and musk.
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Humidity shield
Weightless protective shield in up to 80% relative humidity.
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Hair health
With oil blends to condition the hair surface, reducing frizz and giving a soft, shiny finish.
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Results engineered for all hair types
Create the look
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Naturally straight hair results
Model uses Pre-style cream, Straight to wavy, rich conditioning, on her naturally straight hair. Styled with Dyson Airstrait™ straightener. Finished with Dyson Chitosan™ Post-style serum.
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Naturally straight hair results
Model uses Pre-style cream, Straight to wavy, light conditioning, on her naturally straight hair. Styled with Dyson Airwrap™ multi-styler with Airwrap™ barrel. Finished with Dyson Chitosan™ Post-style serum.
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Naturally wavy hair results
Model uses Pre-style cream, Straight to wavy, rich conditioning, on her naturally wavy hair. Styled with Dyson Airwrap™ multi-styler with Airwrap™ barrel. Finished with Dyson Chitosan™ Post-style serum.
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Naturally wavy hair results
Model uses Pre-style cream, Straight to wavy, light conditioning, on her naturally wavy hair. Styled with Dyson Supersonic Nural™ hair dryer and Dyson-designed brush. Finished with Dyson Chitosan™ Post-style serum.
Create the look
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Naturally curly hair results
Model uses Pre-style cream, Curly to coily, light conditioning, on her naturally curly hair. Styled with Dyson Airwrap™ multi-styler with Large volumizing brush. Finished with Dyson Chitosan™ Post-style serum.
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Naturally curly hair results
Model uses Pre-style cream, Curly to coily, light conditioning, on her naturally curly hair. Styled with Dyson Supersonic r™ hair dryer with the Diffuser attachment. Finished with Dyson Chitosan™ Post-style serum.
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Naturally coily hair results
Model uses Pre-style cream, Curly to coily, rich conditioning, on her naturally coily hair. Styled with Dyson Supersonic Nural™ hair dryer. Finished with Dyson Chitosan™ Post-style serum.
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Naturally coily hair results
Model uses Pre-style cream, Curly to coily, rich conditioning, on her naturally coily hair. Styled with Dyson Supersonic Nural™ hair dryer. Finished with Dyson Chitosan™ Post-style serum.
Frequently asked questions
How do the four Pre-style cream formulas differ?
Each formula contains the same level of our hero ingredient, chitosan, to create flexible hold in your hair. However, each variant has also been carefully engineered with varying levels of other key ingredients – including emollients, conditioners, and emulsifiers – to suit different hair shapes and conditioning preferences.
Our light conditioning formulas use grapeseed oil to nourish and enhance softness and hold, without adding excess weight to the hair.
Our rich conditioning formulas use more intensely nourishing ingredients, such as castor seed oil, to condition for soft, long-lasting styles on hair that needs more intense hair nourishment.
How do I choose the right Dyson Chitosan™ Pre-style cream variant for my hair?
Choosing the right Pre-style cream variant for your hair comes down to two key factors and is based on your natural hair type, regardless of the style(s) you’re looking to achieve.
First, determine your hair shape. Our Pre-style cream is tailored to two groups of hair shapes: straight to wavy, and curly to coily. To find which applies to you, imagine your hair has been washed and left to air-dry. What shape do the majority of the strands take?
Second, decide your conditioning preference. If your hair strands are finer, or your overall hair density thinner, choose a light conditioning formula. If your hair is thicker, in strand diameter and/or density, or is more dry or damaged, you may prefer a rich conditioning formula.
Should my hair be damp, wet or dry before using my Dyson Chitosan™ Pre-style cream?
Dyson Chitosan™ Pre-style cream should be applied to damp, towel-dried hair, before drying and styling.
How much product should I use?
The amount of Pre-style cream that’s right for you will vary depending on factors such as your hair length, density, thickness and condition.
Less is more with our Pre-style cream. We recommend starting with 2-5 pumps, building as needed for your hair. Our Dyson-engineered applicator is rigorously tested to deliver the same amount, pump after pump, so once you’ve established the right amount for your hair, you can count on your dosage, every time.
How long does the style hold last?
Dyson Chitosan™ Pre-style cream is engineered for flexible all-day hold,* so you can help the styles you love last for longer, even in high humidity.**
What’s the hero ingredient in Dyson Chitosan™ hair styling products?
Chitosan is the hero ingredient in our Dyson Chitosan™ hair styling products. Chitosan is a complex macromolecule derived from oyster mushrooms. This complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all-day hold.* It’s the foundation of our Dyson Triodetic™ technology. Our key ingredient is also supported by oils, to help condition the hair surface, reducing frizz and giving a soft, shiny finish.
Do I need to use a Dyson hair care device to see benefits from the Dyson Chitosan™ hair styling products?
Our Dyson Chitosan™ range is compatible with all styling routines, no matter the tool you’re using.
However, Dyson Chitosan™ Pre-style cream and Post-style serum are the only styling products specifically designed and tested to work with Dyson hair care devices, following the same engineering mindset. So if you already own a Dyson hair care device, or you’re looking to buy one, Dyson Chitosan™ hair styling products are the perfect partner to help your styles, last longer, even in high humidity.**
Is Dyson Chitosan™ Pre-style cream safe to use on colored and chemically treated hair?
Yes, our Dyson Chitosan™ hair styling products are safe to use on bleached, colored, and chemically treated hair.
Are Dyson Chitosan™ hair products recyclable?
Dyson Chitosan™ inner cartridges are recyclable.
The outer sleeve, pump and magnetic cap have been designed for reuse and are not recyclable.
Does Dyson Chitosan™ Pre-style cream offer heat protection?
No. The best way to protect your hair from extreme heat damage, is to reduce your exposure to extreme heat. At Dyson, we’ve engineered our hair care devices to style with control and less reliance on heat.
*vs. untreated hair.
**vs. untreated hair. Tested at relative 80% humidity.
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