Professional fundamentals
Watch educational content designed to help you build foundational styling skills
Events
Dyson is a proud sponsor of the following 2024 industry events
-
NAHA 2024
Date: June 2nd
Details: 35th anniversary of the iconic North American Hairstyling Awards.
-
Premiere Orlando
Date: June 1-3rd
Details: The ultimate beauty experience and the largest US professional tradeshow.
-
Hairbrained Awards 2024
Date: March 3rd, 2024
Details: Global video contest open to all hairstylists.
Other Dyson partnerships and sponsorships: PBA (Pro Beauty Association) Visionary Member, Naeemah Lafond's Texture on Set Sponsor, PBA Executive Summit Sponsor.
Dyson Global Styling Ambassadors
-
Matthew Collins
Matthew Collins is an LA-based hair stylist with more than 17 years of experience, and he’s a Global Styling Brand Ambassador for Dyson.
Matthew Collins is an LA-based hair stylist with more than 17 years of experience, and he’s a Global Styling Brand Ambassador for Dyson. His work, advice, and tutorials have been featured in online and print publications including Vogue, Vanity Fair, and Harper’s Bazaar, and he has styled celebrity clients for prestigious events such as The Oscars, The Golden Globes, and The Emmys. Matthew also co-founded an advanced beauty training academy called The Good Ones Academy.
-
Irinel De León
Irinel De León is a New York native and proud daughter of immigrants from the Dominican Republic.
Irinel De León is a New York native and proud daughter of immigrants from the Dominican Republic. Having started her career in finance, Irinel stands apart from her beauty peers as she has the business acumen of a banker but the creative touch of an artist. After 13 years of fine tuning her skills in the salon, Irinel graduated to assisting celebrity hairstylist Jen Atkin. In 2019, she struck out on her own and rapidly grew a career in the competitive Los Angeles glam scape. Her work has graced the iconic red carpet at MET Gala in back-to-back years and has been featured in Vogue, Elle, Glamour, Marie Claire, Cosmopolitan, Shape, Harper’s Bazaar, Women’s Health and People Magazines. In just 3 short years, she has racked up an impressive roster of clients including: Kendall Jenner, Hailey Bieber, Vanessa Hudgens, Adria Arjona, Kourtney Kardashian, Chrissy Teigen, Suni Lee, Nina Dobrev, Bretman Rock and Kourtney Kardashian. A social media darling in her own right, Irinel boasts of nearly 130K Instagram followers and is a global ambassador to super-brand, Dyson. She currently resides in Los Angeles with her partner, Zack, and cats, Jeff and Kyoto
Dyson US Styling Ambassadors
-
Pekela Riley
Pekela Riley's journey from nursing to cosmetology is a testament to her nurturing spirit, evident in every hairstyle she creates and the people she collaborates with.
Pekela Riley's journey from nursing to cosmetology is a testament to her nurturing spirit, evident in every hairstyle she creates and the people she collaborates with.. As Ulta Beauty's inaugural Diversity Strategist during a pivotal period, she led with compassion, crafting inclusive initiatives and their first enterprise wide texture curriculum that reshaped the company's ethos. Pekela has also lead and created key texture education for Dyson Hair.
With unparalleled talent, Pekela led as global artistic director for the L'oreal Mizani brand and graced the covers of prestigious publications like Vogue, Modern Salon, Essence, Salon Evo and more, captivating audiences with her creative range. Her three NAHA nominations and award-winning career further underscore her excellence in the industry.
Renowned for her versatile approach for statement hair , Pekela has styled an impressive roster of celebrities, including Teyonah Paris, Regina King, Issa Rae, Erykah Badu, and more. Each hairstyles reflecting Pekela's dedication to her craft and her commitment to celebrating representation.
At the forefront of innovative partnerships, Pekela continues to inspire and uplift, proving that beauty goes beyond the surface—it's about community , compassion, and the power to transform lives.
-
Danielle Keasling
Danielle Keasling's career is a testament to what can be achieved with talent, hard work, and a deep understanding of the art and science of hairstyling.
Danielle Keasling's career is a testament to what can be achieved with talent, hard work, and a deep understanding of the art and science of hairstyling. Starting her journey with a profound passion for the beauty industry, Danielle represents brands worldwide such a L’oreal leaders like Biolage and Matrix, B corp businesses like Great Lengths, and consumer favorites like Ulta Beauty. She has also founded her own coaching and consulting company; Hair Biz and Beyond and has now recently embraced new collaborations in consumers products outside the beauty space. Her journey has been one of relentless pursuit of excellence, driven by a passion for transforming the ordinary into the extraordinary. As we navigate through the complexities and triumphs of the beauty industry, it's figures like Danielle who remind us of the power of vision and the beauty of ambition.
Rising quickly through the ranks to becoming a globally recognized and award-winning celebrity hairstylist, Danielle’s influence extends beyond the salon chair, reaching worldwide platforms where her hair trends have been showcased on prestigious runways and high-profile events, graced many magazine covers and editorials and even entertained on electrifying stages such as the Super Bowl. It’s not just her exceptional skill set but her commitment to education and innovation within the beauty industry that she embodies the spirit of leadership and empowerment. Danielle's role in these prestigious positions underscores her influence and dedication to pushing the boundaries of hairstyling, product development, and industry standards making Dyson the perfect fit for her. Her reputation in the industry always aligns with luxury products and elevated education to back her loyalty to the brands she partners with.