Innovation | New Machines
Beauty Meets Farming: The Dyson Omega™ Nourishing Range
Published: 12 August 2025
The Dyson Omega™ nourishing range in brief:
- The Dyson Omega™ nourishing range brings together the worlds of Dyson Farming and Dyson Beauty, using sunflower oil harvested from the Dyson Farms in Lincolnshire to pioneer ingredient-led beauty formulations.
- Powered by the Dyson Oli7™ blend, a unique blend of seven plant-based oils including Dyson Farming sunflower seed oil, olive oil, abyssinian oil, corn oil, avocado oil, sesame oil and macadamia oil.
- The range is comprised of the Dyson Omega™ hydrating hair oil and the Dyson Omega™ leave-in conditioning spray, engineered to strengthen hair - for maximum shine.
The story behind Dyson’s newest beauty innovation begins in a rather unexpected setting: British soil in Lincolnshire. It may seem an unlikely birthplace for haircare, but at Dyson, innovation often begins where others wouldn’t think to look.
Dyson's engineering background offers a distinct approach to developing haircare formulations. The innovation process begins with a technical brief: create a conditioning product that delivers all the nourishment, shine and protection of oil-based formulas without the trade-off of build-up. The ideal product would work for every hair texture, prime for both air-drying and styling, and deliver instantaneous as well as long-term benefits. Dyson's solution? High quality ingredients.
United States, August 5, 2025 - Dyson introduces its second formulations haircare collection, the Dyson Omega™ nourishing range. Combining 13 years of agricultural expertise with 12 years of hair science research, Dyson engineers looked to natural ingredients to solve the problem of dry hair. Powered by a unique blend of seven omega-rich oils, including sunflower oil harvested from Dyson’s own farms in Lincolnshire, UK, the collection comprises of a hydrating hair oil which boosts and restores hair, and a leave-in conditioning spray which nourishes and detangles. These deliver instant and long-lasting nourishment for all hair types.
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James Dyson, Founder and Chief Engineer
“Omega is the first Dyson product to feature an ingredient grown on Dyson Farms. Engineered for all hair types, it solves the problem of dry, tangled, frizzy hair using natural ingredients which we grow ourselves. Looking ahead, we continue to pioneer new ways to improve hair health through the application of innovation, technology and ingredient science.”
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From Farm to Formulations
Dyson's hair science journey began long before the launch of the Dyson Supersonic™ hair dryer, in 2016. For over a decade, Dyson has been dedicated to understanding and improving hair health through technological innovation. Healthy hair is about more than just aesthetics - it's about confidence and well-being. That's why Dyson engineers have worked hard to develop their bespoke motor, heat control and airflow technologies, for supercharged product performance, improved hair health and enhanced confidence.
At the same time, Dyson was busy experimenting and investing in an entirely different field: precision farming. Dyson Farming was established in 2012 and is Britain’s largest farming business, spanning 36,000 acres of land – that’s the equivalent of over 100,000 Olympic swimming pools!
Across this land, Dyson Farming produces a variety of crops including wheat grains, malting barley, oil seeds, peas and potatoes, more recently expanding its portfolio to include sunflowers for the Dyson Omega™ range. The farm’s nine-hectare sunflower field is home to over 800,000 sunflowers, some growing as tall as 6 feet, serving as the birthplace of Dyson Farming sunflower oil, a key component of the Dyson Oli7™ blend.
This transition brings together two completely different worlds - farming and beauty - to unlock healthy hair with natural ingredients.
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The Dyson Farming Difference
Sunflowers weren’t chosen for their looks, but for their remarkable chemistry: sunflower oil is naturally rich in essential fatty acids, particularly omegas 6 and 9, which help to deeply moisturise the hair, smooth the cuticle, and reduce frizz.
Thanks to its light, non-greasy molecular structure, sunflower oil absorbs quickly into the hair shaft without accumulating build-up. This helps keep hair feeling clean, soft, and naturally bouncy.
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“It is literally the sunflowers from our farms that have gone into the formulation. There's no smoke and mirrors. That is an extremely difficult thing to do, and it came with a lot of challenges. But the challenges were worth it because we knew that the best thing we could do for the people using our products is put the highest quality ingredients into them.”
Ben Hogan, Design Manager, Dyson
Your Guide to the Dyson Omega™ Nourishing Range
Powered by the Dyson Oli7™blend.
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Dyson Oli7™ Blend
In addition to Dyson Farming sunflower oil, the Dyson Oli7™ blend includes six other plant-based oils, each selected for its unique properties:
Dyson Farming Sunflower seed oil
Olive oil
Abyssinian oil
Corn oil
Avocado oil
Sesame oil
Macadamia oil
Hydrating Hair Oil
A silicone-free, concentrated oil that conditions, smooths, and provides a protective moisture seal for softer, more manageable hair.
While silicones provide instant surface shine, they can also weigh hair down. By forgoing the traditional silicone seal and focusing on curating a balanced blend of natural ingredients, Dyson's formulation specialists were able to develop an oil that delivers shine from within and leaves the hair feeling light and lifted.
- Nourishes and restores dry, brittle and fragile hair with the Dyson Oli7™ blend
- Activated by a biotechnology fermented oil complex to deliver nourishment without weighing down the hair
- Enriched with antioxidants and carefully selected ingredients for protection against heat and mechanical damage
- Formulated without silicones for quick absorption and a lightweight feel
- Provides the cuticles with a protective seal to lock in moisture and boost shine
Apply to dry or damp hair with your hands, distributing it evenly through the mid-lengths and ends of your hair.
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Leave-in conditioning spray
An 8-in-1 multitasker that nourishes, detangles, smooths, reduces frizz, protects from heat and UV damage, minimizes breakage and moisturises hair.
Unlike conventional sprays, the Dyson Omega™ leave-in conditioning spray starts as a gel-like cream, transforming into a lightweight mist when sprayed: nourishing yet weightless, rich yet refreshing.
- Provides the cuticles with a protective seal to lock in moisture and improve combability.
- Nourishes and restores dry, brittle, fragile hair with the Dyson Oli7™ blend.
- Contains seven omega-rich oils, including Dyson Farming sunflower oil.
- Enriched with antioxidants and carefully selected ingredients for protection against UV and heat damage, while reducing breakage.
- Infused with Panthenol to strengthen hair.
- Lightweight spray mechanism designed for even, controlled coverage.
Spray onto wet or dry hair and distribute evenly using hands, a brush or a comb.
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¹ Using Dyson Omega™ hydrating hair oil vs. non-conditioning shampoo on straight hair.
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The Ultimate Dyson Routine
Dyson believes that when it comes to haircare, there’s no magic hack or universal routine that works for everyone. The true power of the Dyson Omega™ range, and all Dyson Beauty products, lies in their versatility. Whether you have fine, curly, textured or straight hair, Dyson products empower you to create your very own haircare routine, tailored to your needs, hair type and lifestyle.
"When it comes to hydration, remember, less is more. With a good quality, fast absorbing, oil like the Omega hydrating hair oil, a little really goes a long way. Performing your haircare routine on damp hair also boosts absorption. I personally use the Omega leave-in conditioning spray as the first step of my routine, so I spray it on freshly washed, towel dried hair, and I just let that sink in and air dry. I do this on days where I am looking for that really defined, low-effort natural curl."
– Ali Pirzadeh, Professional Hairstylist
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FAQs
1. What is unique about the Dyson Omega™ nourishing range?
The Dyson Omega™ nourishing range is engineered to strengthen hair - for maximum shine. The hydrating hair oil and leave-in conditioning spray provide instant and lasting nourishment and protection for healthier-looking and feeling hair. The range is powered by Dyson's hero ingredient, the Dyson Oli7™ blend, including Dyson Farming sunflower oil.
2. What ingredients are in the Dyson Omega™ nourishing range?
The Dyson Omega™ nourishing range is powered by the Dyson Oli7™ blend, made up of seven omega rich oils each selected for its unique properties, including Dyson Farming Sunflower seed oil, olive oil, abyssinian oil, corn oil, avocado oil, sesame oil and macadamia oil.
3. Are the products in the Dyson Omega™ nourishing range suitable for all hair types?
The Dyson Omega™ nourishing range is engineered for all hair types and routines.
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