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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

Choose your model

Dyson Supersonic™

Latest technology

Dyson Supersonic™ hair dryer 23.75 karat gold

Fast drying. No extreme heat.

Engineered for different hair types.

Now hides flyaways in a single pass. For a smooth, shiny finish¹

6 attachments and accessories included
See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish.

  • Wide-tooth comb

    Helps shape and lengthen curly and textured hair as it dries.

  • Gentle air attachment

    Diffuses the air, creating a gentle, cooler air flow.

  • Diffuser

    Disperses air evenly to simulate natural drying, helping to reduce frizz.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gesso Red Storage Case

    Presentation case developed by James Dyson.

Currently out of stock.
$499.99

Learn more

Dyson Supersonic™

Complimentary case

Dyson Supersonic™ hair dryer Black/Purple

Fast drying. No extreme heat. Engineered for different hair types.

6 attachments and accessories included
See all Hide Click to learn more
  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Non-slip heat mat

    For safe placement during and after styling

Currently out of stock.
$399.99

Learn more

Dyson Supersonic™

Latest technology

Dyson Supersonic™ hair dryer Iron/Fuchsia

Fast drying. No extreme heat.

Engineered for different hair types.

Now hides flyaways in a single pass. For a smooth, shiny finish¹

Color:  Iron / Fuchsia
Options
5 attachments and accessories included
See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish.

  • Wide-tooth comb

    Helps shape and lengthen curly and textured hair as it dries.

  • Gentle air attachment

    Diffuses the air, creating a gentle, cooler air flow.

  • Diffuser

    Disperses air evenly to simulate natural drying, helping to reduce frizz.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

In stock in 6-9 days.
    $399.99

    Dyson Supersonic™

    Latest technology

    Dyson Supersonic™ hair dryer White/Silver

    Fast drying. No extreme heat.

    Engineered for different hair types.

    Now hides flyaways in a single pass. For a smooth, shiny finish¹

    Color:  White / Silver
    Options
    5 attachments and accessories included
    See all Hide Click to learn more
    • Flyaway attachment

      Our latest technology hides flyaways in one pass. For a smooth, shiny finish.

    • Wide-tooth comb

      Helps shape and lengthen curly and textured hair as it dries.

    • Gentle air attachment

      Diffuses the air, creating a gentle, cooler air flow.

    • Diffuser

      Disperses air evenly to simulate natural drying, helping to reduce frizz.

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow.

    Currently out of stock.
      $399.99

      Learn more