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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

Choose your model

Dyson Supersonic™

Open video transcript
GIFT WITH PURCHASE

Dyson Supersonic™ hair dryer 23.75 karat gold

Powerful digital motor. Designed for fast drying. In 23.75K gold.

6 attachments and accessories included
See all Hide Click to learn more
  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses

  • Diffuser

    Disperses air evenly to simulate natural drying, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow

  • Smoothing Nozzle

    Dry and style your hair at the same time with gentle, low-velocity airflow

  • Gesso Red Presentation Case

    Red 'Gesso' presentation case developed by James Dyson

Currently out of stock.
    $499.99

    Learn more

    Dyson Supersonic™

    GIFT WITH PURCHASE

    Dyson Supersonic™ hair dryer Black/Purple

    Fastest drying.⁺ No extreme heat. Engineered for different hair types.

    Color:  Black / Purple
    Options
    6 attachments and accessories included
    See all Hide Click to learn more
    • Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses

    • Non-slip heat mat

      For safe placement during and after styling

    • Presentation case

      Protects and neatly stores your Dyson Supersonic™ hair dryer.

    Currently out of stock.
    • Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
    $399.99
    Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
    Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.

    Learn more

    Dyson Supersonic™

    Dyson Supersonic™ hair dryer Black/Nickel

    Fastest drying.⁺ No extreme heat. Engineered for different hair types.

    What's included
    See all Hide Click to learn more
    • Smoothing nozzle

      Dry and style your hair at the same time with gentle, low-velocity airflow

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow

    • Diffuser

      Disperses air evenly to simulate natural drying, helping to reduce frizz.

    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses

    • Non-slip heat mat

      For safe placement during and after styling

    Currently out of stock.
      $399.99

      Learn more

      Dyson Supersonic™

      Open video transcript
      GIFT WITH PURCHASE

      Dyson Supersonic™ hair dryer Iron/Fuchsia

      Fastest drying.⁺ No extreme heat. Engineered for different hair types.

      Color:  Iron / Fuchsia
      Options
      6 attachments and accessories included
      See all Hide Click to learn more
      • Smoothing nozzle

        Dry and style your hair at the same time with gentle, low-velocity airflow

      • Styling concentrator

        Style your hair one section at a time with precise, controlled airflow

      • Diffuser

        Disperses air evenly to simulate natural drying, helping to reduce frizz.

      • Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses

      • Non-slip heat mat

        For safe placement during and after styling

      • Presentation case

        Protects and neatly stores your Dyson Supersonic™ hair dryer.

      • Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
      $399.99
      Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
      Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.

      Dyson Supersonic™

      GIFT WITH PURCHASE

      Dyson Supersonic™ hair dryer White/Silver

      Fastest drying.⁺ No extreme heat. Engineered for different hair types.

      Color:  White / Silver
      Options
      6 attachments and accessories included
      See all Hide Click to learn more
      • Smoothing nozzle

        Dry and style your hair at the same time with gentle, low-velocity airflow

      • Styling concentrator

        Style your hair one section at a time with precise, controlled airflow

      • Diffuser

        Disperses air evenly to simulate natural drying, helping to reduce frizz.

      • Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses

      • Non-slip heat mat

        For safe placement during and after styling

      • Presentation case

        Protects and neatly stores your Dyson Supersonic™ hair dryer.

      Currently out of stock.
      • Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
      $399.99
      Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.
      Includes a complimentary case valued up to $60. Exclusively from Dyson.com. Select at checkout.

      Learn more

      Dyson Supersonic™

      Dyson Supersonic™ hair dryer Iron/Red

      Fastest drying.⁺ No extreme heat. Engineered for different hair types.

      5 accessories included
      See all Hide Click to learn more
      • Smoothing nozzle

        Dry and style your hair simultaneously with gentle, low-speed airflow

      • Styling concentrator

        Style your hair one section at a time with precise, controlled airflow

      • Diffuser

        Disperses air evenly to simulate natural drying, helping to reduce frizz.

      • Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses

      • Non-slip heat mat

        For safe placement during and after styling

      Currently out of stock.
        $399.99

        Learn more