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James Dyson using a Dyson Cyclone V10™ vacuum in front of old Dyson machines on plinths.

Engineering Story

A new era begins.

James Dyson in the laboratory

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that has the suction power of a corded vacuum.

Sketches of V10 vacuum cleaner motor

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic molding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson V10 vacuum cleaner motor

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fiber composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Sketch of a Dyson vacuum cleaner motor

Ceramic center.

The vacuum cleaner motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ vacuum cleaner handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital vacuum cleaner motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Airflow through Dyson digital vacuum cleaner motor V10

The Dyson digital vacuum cleaner motor V10.

The result of all this development was the Dyson digital vacuum cleaner motor V10 – the fastest digital motor we have ever created.

Dyson V8 and V10 vacuum cleaners

Direct development.

This smaller vacuum cleaner motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Cleaner air being expelled from Dyson Cyclone V10™ vacuum cleaner

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Close-up of V10 vacuum cleaner parts

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.


  • Magnetic poles – twice as many as the Dyson V8™ vacuum.


  • Watts generated by the Dyson digital motor V10.


  • Grams in weight – half that of the Dyson digital motor V8.

Shop Dyson Cyclone V10 vacuums logo
Image of Dyson V10

All Dyson Cyclone V10™ vacuum cleaners have:

• Up to 60 minutes' run time in Suction mode I with non-motorized tool* (up to 35 minutes with Torque drive cleaner head in Suction mode I)

*Actual run time will vary based on power mode and/or attachments used.

• Fully-sealed filtration system to trap 99.99% of particles as small as 0.3 microns.‡

• Hygienic 'point and shoot' bin emptying.

Choose your model

  • Dyson Cyclone V10™ vacuums

  • Dyson V11™ vacuums

  • Dyson V11™ vacuums

  • Dyson V11™ vacuums

  • Dyson Cyclone V10 Animal (Iron)

    Engineered for homes with pets

    60 minutes of run time*

    3 power modes

    7 tools and accessories included See all Hide Click to learn more
    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Torque drive cleaner head

    The Torque drive cleaner head– our most powerful yet.

    Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the docking station

    Mini soft dusting brush

    With soft nylon bristles to clean delicate surfaces and fabrics

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Available for delivery in 10-14 days.
    • Free tools worth $75 when you add to basket.
    Was $499.99
    $399.99
    Save $100.00
    Free tools worth $75 when you add to basket.
    Free tools worth $75 when you add to basket.

  • Dyson V11 Torque Drive (Blue)

    Twice the suction of any cordless vacuum.¹

    LCD screen displays run time countdown and performance.

    Up to 60 minutes of fade-free run time.**

    Color:  Nickel / Blue
    Options
    9 tools and accessories included See all Hide Click to learn more
    High Torque cleaner head

    High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

    Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Stubborn dirt brush

    Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    Wand storage clip

    Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

    Docking station

    Wall-mounted Dok to recharge your vacuum and tidily store tools.

    Charger

    Charges your vacuum with or without the docking station

    Mini soft dusting brush

    With soft nylon bristles to clean delicate surfaces and fabrics

    • Free tools worth up to $75 when you add to basket.
    Was $699.99
    $549.99
    Save $150.00
    Free tools worth up to $75 when you add to basket.
    Free tools worth up to $75 when you add to basket.

  • EXCLUSIVELY FROM DYSON
    Dyson V11 Torque Drive (Black)

    Twice the suction of any cordless vacuum.¹

    LCD screen displays run time countdown and performance.

    Up to 60 minutes of fade-free run time.**

    Color:  Nickel-Black
    Options
    9 tools and accessories included See all Hide Click to learn more
    High Torque cleaner head

    High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

    Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Stubborn dirt brush

    Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    Wand storage clip

    Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

    Docking station

    Wall-mounted Dok to recharge your vacuum and tidily store tools.

    Charger

    Charges your vacuum with or without the docking station

    Mini soft dusting brush

    With soft nylon bristles to clean delicate surfaces and fabrics

    • Free tools worth up to $75 when you add to basket.
    Was $699.99
    $549.99
    Save $150.00
    Free tools worth up to $75 when you add to basket.
    Free tools worth up to $75 when you add to basket.

  • Dyson V11 Animal (Purple)

    Engineered for homes with pets

    Twice the suction of any other cordless vacuum¹

    Up to 60 minutes of fade-free run-time*

    8 tools and accessories included See all Hide Click to learn more
    High Torque cleaner head

    High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

    Stubborn dirt brush

    Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    Docking station

    Wall-mounted Dok to recharge your vacuum and tidily store tools.

    Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Wand storage clip

    Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Charger

    Charges your vacuum with or without the docking station

    • Free tools worth up to $75 when you add to basket.
    Was $599.99
    $499.99
    Save $100.00
    Free tools worth up to $75 when you add to basket.
    Free tools worth up to $75 when you add to basket.

‡In boost mode. All other modes achieve at least 99.97% filtration.

Buy direct from the people who made it

Free tools with auto-registration

Free tools with auto-registration

Exclusive to Dyson.com

Choose additional tools absolutely free with auto-registration on select vacuums. To choose your free tools, see the accessory selector page after you add to cart.

Free tools worth up to $70. Amount may vary based on tool selection and availability.

Price match promise

Price Match Promise

Be confident that you're getting the best price on Dyson.com. If within 30 days of purchase you should find the same model currently advertised by an authorized US Dyson retailer at a lower price, we’ll refund you the difference if the below details are satisfied, Visit dyson.com/pricematch, chat, or contact our Customer Service team at 1-866-664-9004 to get started. Here are the details you’ll need to know:

  • Product must be the exact same model number as it appears on Dyson.com and in stock.
  • Proof of advertised price by an authorized dealer is required (Copy of Flyer or Website URL. Advertised price must be the listed price; membership/loyalty or promo code entries are not eligible for price matching).
  • Authorized dealers are limited to Amazon, Best Buy, Costco, Bed Bath & Beyond, Home Depot, Lowes, QVC, Sam's Club, and Target. Excludes third party marketplace sellers.
  • Product must be new and in original packaging. It cannot be reconditioned (refurbished), used, damaged, returned, open box, “close out”, “clearance” or a demonstrator product.
  • Product price must not be lower due to an advertising error or misprint.
  • Hair Care products, which includes Dyson Supersonic, Dyson Airwrap, and Dyson Corrale, are not eligible for price matching.

Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

Free shipping

Free shipping - Exclusions apply.

Please allow 1-2 business days for order processing.

Please note that while shipping is always free, delivery times may be longer than expected due to unusually high demand. We appreciate your patience and understanding as we work to ensure that all orders are delivered as quickly as possible.

The shipping cost of machines (vacuum cleaners, fans, heaters, humidifiers, purifiers, hair dryers, and lighting) is free of charge when ordering on Dyson.com for select zip codes. Eligibility varies by location of item, availability, and the shipping address zip code. In-stock orders received by 12:00 PM Eastern Time Monday-Friday will usually ship same day. Orders will usually ship the next business day if received after 1:00 PM Eastern Time, on Saturday-Sunday, or on public holidays. All spares and accessories will ship separately, and be delivered between 10-15 business days. Any items not part of an order containing a machine will incur a $8.95 shipping and handling charge.

On acceptance of orders, Dyson will make every effort to process them within the stated time frame. Dyson will not be held liable for shipping delays caused by severe weather or unforeseen events. To ensure the security of purchases, Dyson may need to contact customers to validate orders, which may cause delays. Transit time may vary depending on proximity to distribution center and inventory availability. Dyson only ships to US delivery addresses in the 50 states, cannot deliver to PO boxes or APO/FPO addresses, and cannot guarantee scheduled delivery to Hawaii and Alaska.

45-day money-back guarantee

Money-back Guarantee
If you'd like to return a Dyson machine for a full refund, you need to do so within 45 days of purchase. For Dyson V11™ cordless vacuums, CSYS™ task lights, Lightcycle™ task lights, and Lightcycle Morph™ lights, you have 90 days from purchase. Dyson Direct will pay for return freight. 

Customer Service Helpline
If you have questions please contact us. You can email or call:

  • questions@dyson.com - Our Digital Support team is available 24 hours a day, 7 days a week. Most inquiries are handled within two hours or less
  • 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from 8am - 8pm Monday to Friday, and 9am-6pm Saturday (closed Sunday).

Dyson Direct Returns Policy
If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) or visit dyson.com/returns prior to returning your merchandise.

To receive a full refund for an item purchased from Dyson, please follow these three steps:

  1. Call the Contact Center to initiate your return and to identify the correct return shipping address and method.
  2. Package the item(s) to be returned in the original Dyson packaging.
  3. Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund. Unauthorized or COD returns will not be accepted.

Please allow 4-8 weeks for return processing. Products returned to Dyson will receive a full refund and Dyson will pay for the return freight.