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James Dyson using a Dyson Cyclone V10™ vacuum in front of old Dyson machines on plinths.

Engineering Story

A new era begins.

James Dyson in the laboratory

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that has the suction power of a corded vacuum.

Sketches of V10 vacuum cleaner motor

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic molding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson V10 vacuum cleaner motor

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fiber composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Sketch of a Dyson vacuum cleaner motor

Ceramic center.

The vacuum cleaner motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ vacuum cleaner handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital vacuum cleaner motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Airflow through Dyson digital vacuum cleaner motor V10

The Dyson digital vacuum cleaner motor V10.

The result of all this development was the Dyson digital vacuum cleaner motor V10 – spinning at 125,000 rpm.

Dyson V8 and V10 vacuum cleaners

Direct development.

This smaller vacuum cleaner motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Cleaner air being expelled from Dyson Cyclone V10™ vacuum cleaner

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Close-up of V10 vacuum cleaner parts

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.


  • Magnetic poles – twice as many as the Dyson V8™ vacuum.


  • Watts generated by the Dyson digital motor V10.


  • Grams in weight – half that of the Dyson digital motor V8.

Shop Dyson Cyclone V10 vacuums logo
Image of Dyson V10

All Dyson Cyclone V10™ vacuum cleaners have:

• Up to 60 minutes' run time in Suction mode I with non-motorized tool* (up to 35 minutes with Torque drive cleaner head in Suction mode I)

• Fully-sealed filtration system to trap 99.99% of particles as small as 0.3 microns.‡

• Hygienic 'point and shoot' bin emptying.

Choose your model

Dyson Cyclone V10™ vacuums

Dyson.com exclusive

Dyson Cyclone V10 Absolute (Black)

Up to 60 minutes of run time*

Powerful suction for everday, quick cleans

Includes an additional cleaner head for hard floors

2 cleaner heads, 6 tools and accessories included
See all Hide Click to learn more
  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Charger

    Charges your vacuum with or without the docking station.

  • Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

  • Mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

  • Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Torque drive cleaner head

    The Torque drive cleaner head– our most powerful yet.

  • Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.
Was $549.99
$499.99
Save $50.00
Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.
Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.

Dyson Cyclone V10™ vacuums

Dyson Cyclone V10 Animal (Iron)

Up to 60 minutes of run time*

Powerful suction for everyday, quick cleans

Includes mini motorized tool

1 cleaner head, 6 tools and accessories included
See all Hide Click to learn more
  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

  • Mini Motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Charger

    Charges your vacuum with or without the docking station.

  • Mini soft dusting brush

    With soft nylon bristles to clean delicate surfaces and fabrics

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Torque drive cleaner head

    The Torque drive cleaner head– our most powerful yet.

  • Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.
$499.99
Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.
Save $100 on the Dyson floor dok docking station. Free tools worth $75 when you add to basket.

‡In boost mode. All other modes achieve at least 99.97% filtration.

Buy direct from the people who made it