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James Dyson with a range of Dyson vacuum cleaners

Engineering Story

A new era begins.

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James Dyson in the laboratory

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that has the suction power of a corded vacuum.

Sketches of V10 motor

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic molding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson V10 motor

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fiber composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Sketch of a Dyson motor

Ceramic center.

The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ vacuum handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Graphic of airflow through Dyson digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.

Sketches of Dyson V8 and V10 vacuum cleaners

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Graphic of cleaner air being expelled from Dyson Cyclone V10™ vacuum

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Close-up of V10 parts

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.


Magnetic poles – twice as many as the Dyson V8™ vacuum.


Watts generated by the Dyson digital motor V10.


Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

¹Suction tested to ASTM F558 at the flexible inlet.

Shop Dyson Cyclone V10 vacuums
Image of Dyson V10
Shop Dyson Cyclone V10 vacuums

All Dyson Cyclone V10™ vacuum cleaners have:

• Up to 60 minutes' run time (in Suction mode I with non-motorized tool).

• Fully-sealed filtration system to trap 99.97% of particles as small as 0.3 microns.

• Hygienic 'point and shoot' bin emptying.

4 models available

Choose your model

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¹Suction tested to ASTM F558 at the flexible inlet. ²Compared to Dyson V8 Absolute vacuum. ³Tested to ASTM F558, against cord-free stick market.

Only Dyson gives you:

3 free tools with auto-registration

3 free tools with auto-registration

Exclusive to Dyson.com

Choose 3 additional tools absolutely free with auto-registration. Exclusive to Dyson.com. To choose your free tools, see the accessory selector page after you add to cart.

Price match promise

Price Match Promise

Be confident that you're getting the best price on Dyson.com. If within 30 days of purchase you should find the same model currently advertised by an authorized US Dyson retailer at a lower price, we’ll refund you the difference. Just contact our Customer Service team at 1-866-664-9004 or chat to get started. Here’s what you’ll need to know:

- Product must be the exact same model number as it appears on Dyson.com and in stock.

- Proof of advertised price by an authorized dealer is required (Copy of Flyer or Website URL).

- Authorized dealers are limited to Amazon, Barneys, Best Buy, Costco, Bed Bath & Beyond, Home Depot, Kohls, Lowes, Macy’s, MOMA, Neiman Marcus, QVC, Sams Club, Sears, Sephora, Target, Ulta, Video Audio Center, and Wal-Mart.

- Product must be new and in original packaging. It cannot be reconditioned (refurbished), used, damaged, returned, open box, or a demonstrator product.

- Product price must not be lower due to an advertising error or misprint.

Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

Free shipping

Free Shipping

The shipping cost of machines (vacuum cleaners, fans, heaters, humidifiers, purifiers, hair dryers, and lighting) is free of charge when ordering on Dyson.com. In-stock orders received by 1:00 PM Eastern Time Monday-Friday will usually ship same day. Orders will usually ship the next business day if received after 1:00 PM Eastern Time, on Saturday-Sunday, or on public holidays. All tools, accessories, and spare parts will ship separately, and be delivered between 7-10 business days. Any items not part of an order containing a machine will incur a $8.95 shipping and handling charge.

On acceptance of orders, Dyson will make every effort to process them within the stated time frame. Dyson will not be held liable for shipping delays caused by severe weather or unforeseen events. To ensure the security of purchases, Dyson may need to contact customers to validate orders, which may cause delays. Transit time may vary depending on proximity to distribution center and inventory availability. Dyson only ships to US delivery addresses in the 50 states, and cannot deliver to PO boxes or APO/FPO addresses.

90-day money-back guarantee

Money-back Guarantee

If you’d like to return a Dyson machine for a full refund, you need to do so within 30 days of purchase. For Dyson Cyclone V10™ vacuums , you have 90 days from purchase. Dyson Direct will pay for return freight.

 

Customer Service Helpline

If you have questions please contact us. You can email or call:

questions@dyson.com - Our Digital Support team is available 24 hours a day, 7 days a week. Most inquiries are handled within two hours or less

- 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from 8am - 8pm Monday to Friday, and 9am-6pm Saturday (closed Sunday). 

 

Dyson Direct Returns Policy

If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) prior to returning your merchandise. 

To receive a full refund for an item purchased from Dyson, please follow these three steps:

1. Call the Contact Center to initiate your return and to identify the correct return shipping address and method.

2. Package the item(s) to be returned in the original Dyson packaging.

3. Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund. Unauthorized or COD returns will not be accepted.

Please allow 4-8 weeks for return processing. Products returned to Dyson will receive a full refund and Dyson will pay for the return freight.