"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’"
Pioneering radical change.
Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that has the suction power of a corded vacuum.
Smaller, faster, lighter.
Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic molding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.
A Polyether Ether Ketone (P.E.E.K) and carbon fiber composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.
The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.
The boing effect.
To generate the extra power of the Dyson digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.
The Dyson digital motor V10.
The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.
This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.
It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.
Long-lasting power from a single battery.
We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.
Magnetic poles – twice as many as the Dyson V8™ vacuum.
Watts generated by the Dyson digital motor V10.
Grams in weight – half that of the Dyson digital motor V8.
We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.
The Dyson Cyclone V10™ cordless vacuum.
¹Suction tested to ASTM F558 at the flexible inlet.
All Dyson Cyclone V10™ vacuum cleaners have:
• Up to 60 minutes' run time (in Suction mode I with non-motorized tool).
• Fully-sealed filtration system to trap 99.97% of particles as small as 0.3 microns.
• Hygienic 'point and shoot' bin emptying.
4 models available
Choose your model
Dyson Cyclone V10 Absolute (Copper)- Torque drive cleaner head – our most powerful yet. Captures deep-down dirt from carpets.- Soft roller cleaner head, engineered for hard floors.- 4 additional tools.Click to learn moreTorque Drive Cleaner HeadChargerMini Soft Dusting BrushSoft Roller Cleaner HeadQuick Release Mini Motorized ToolDocking StationCrevice toolCombination toolWas $699.99$599.99Save $100.00
Dyson Cyclone V10 Absolute (Blue)- Torque drive cleaner head – our most powerful yet. Captures deep-down dirt from carpets.- Soft roller cleaner head, engineered for hard floors.- 4 additional tools.Click to learn moreCombination toolCrevice toolDocking StationQuick Release Mini Motorized ToolSoft Roller Cleaner HeadMini Soft Dusting BrushChargerTorque Drive Cleaner HeadWas $699.99$599.99Save $100.00
Dyson Cyclone V10 Animal (Purple)- Torque drive cleaner head – our most powerful yet. Captures deep-down dirt from carpets.- 4 additional tools.Click to learn moreTorque Drive Cleaner HeadChargerMini Soft Dusting BrushQuick Release Mini Motorized ToolDocking StationCrevice toolCombination toolWas $599.99$499.99Save $100.00
Dyson Cyclone V10 Motorhead (Red)- Motorhead cleaner head.- 2 additional tools.Click to learn moreCombination toolDirect Drive Cleaner HeadCrevice toolDocking StationChargerWas $499.99$449.99Save $50.00
¹Suction tested to ASTM F558 at the flexible inlet. ²Compared to Dyson V8 Absolute vacuum. ³Tested to ASTM F558, against cord-free stick market.