Dyson’s Air Multiplier™ fans have engineered airflow paths for reduced air turbulence. This makes them quieter and more energy efficient. They also have a number of features such as a remote control, sleep timer, and improved oscillation.

1) Air is drawn in by an energy-efficient, brushless motor

2) A high velocity jet of air exits the loop amplifier and creates an area of low pressure that draws in air from behind the fan. 

3) As the jet of air leaves the front of the loop amplifier, more air is drawn from the surroundings due to ‘viscous shearing’, amplifying the initial airflow even further.

The fan had remained unchanged for over 100 years. Conventional fans are inefficient and chop the air. They can be difficult to clean, noisy, and have a high centre of gravity – making them prone to falling over.

Air Multiplier technology gives an uninterrupted stream of air - no choppy airflow. With its simple loop the fan is quickly wiped clean with a cloth. Fans with blades are nigh on impossible to clean, with dust and dirt building up inside the cage.  The same dust and dirt is then billowed into your face when the fan is switched on. 

Unlike top-heavy conventional fans, Dyson bladeless fans have an energy-efficient motor in the base, meaning they have a low centre of gravity and won’t topple over.  You have to use two hands to position a fan with blades. The Dyson Air Multiplier™ fan adjusts easily with the touch of the hand.  It pivots on its low centre of gravity and stays put.  

In cooling mode, the Dyson Cool™ tower fan is a powerful fan. It is not an air conditioner. AM07 can be used in conjunction with an air conditioner to circulate cold air further and faster ­ saving you money and energy. 

The Dyson Cool™ fan is a powerful fan. It is not an air conditioner. 

No, the Dyson Air Multiplier™ machines circulate high-velocity ambient air. 

No, the fans are designed to move air rather than clean it. A brushless DC motor means that there is no need for a post-motor filter, as there is no carbon dust being emitted.

The remote controls are curved and magnetised so they can be stored neatly on top of the loop amplifier.  

You just need to wipe the loop amplifier with a cloth. No grille to remove or fiddly blades to worry about. 

AM07 = 1007mm (H) x 190mm (W) x 250mm (D)