PRESS RELEASE
Best electric toothbrushing technique: simple steps for good oral hygiene
London, England - September 1, 2026
Your smile matters. Keeping it clean doesn’t need to be complicated, but it does need to be done properly. We’ve checked in with Dyson Dentists to determine what really drives oral hygiene, what causes tooth decay, and how small daily changes can make a lasting difference.
Crucially, how you brush your teeth matters just as much as how often you do it. Here are how a few simple changes to your technique can make every brush count.
What is oral hygiene and why does technique matter?
Oral hygiene is about more than just brushing your teeth. It’s how you care for your entire mouth – including your teeth, gums, cheeks and tongue – to reduce plaque, support gum health and maintain strong enamel.
Missed areas matter, and people can miss up to 40% of their teeth during brushing. Those missed areas are exactly where problems begin.
When food particles remain, bacteria grow. Over time, this forms plaque – a sticky layer that releases acids. These acids weaken enamel and can lead to tooth decay if left untreated.
What’s clear is that brushing alone isn’t enough.
Best electric toothbrushing technique
The best electric toothbrushing technique is simple, consistent and thorough. It focuses on complete coverage, especially where plaque builds up most.
Step-by-step brushing guide for good oral hygiene
- Brush twice daily: Morning and evening brushing creates a consistent routine that helps control plaque.
- Use fluoride toothpaste: Fluoride strengthens enamel and helps protect against decay.
- Brush for two minutes: Divide your mouth into sections to ensure even coverage – front, back, and chewing surfaces.
- Angle towards the gumline: Hold the brush at a slight angle so the bristles reach where teeth meet gums – a common plaque hotspot.
- Let the brush do the work: With an electric brush, avoid scrubbing. Guide the brush slowly across each surface.
- Clean every surface – not just teeth: Gently brush your tongue and along the gums to remove bacteria that cause bad breath and irritation.
Why technique matters
Even with a good routine, poor technique means missed areas. The most commonly overlooked spots are:
- Between teeth.
- Along the gumline.
- Back teeth surfaces.
These are also the hardest areas to reach, and the most likely to develop plaque buildup.
Toothbrushing vs flossing: why you need both
Brushing alone won’t clean between your teeth. That’s where flossing comes in.
Why flossing matters
- Removes plaque between teeth.
- Helps prevent gum irritation.
- Reduces risk of decay in hard-to-reach spaces.
And yet, two in three people don’t floss regularly. This gap in routine is one of the biggest reasons oral hygiene breaks down – even when brushing seems consistent.
A more complete clean without adding more steps
What if brushing and flossing didn’t need to be separate?
The Dyson CameraJet™ electric toothbrush with Gap Optical Targeting™ is designed around a simple idea: clean more of your mouth, in the same routine. It:
- Brushes teeth.
- Precision-flosses between teeth.
- Rinses debris away.
All in one process.
Instead of relying on technique alone, it helps guide cleaning between teeth while you brush – targeting the areas most people miss:
- A 100k pixel macro lens camera, powered by Gap Optical Targeting™, identifies and targets gaps between teeth.
- A conical jet helps remove more plaque between teeth¹, and is designed to be gentle on gums.
- A dual‑bristle brush head supports cleaning along the gumline and lifts surface stains for whiter teeth.²
It helps make the best electric toothbrushing technique simpler to follow – and easier to stick to.
How to brush your teeth better – everyday habits that matter
Beyond your brushing routine, a few simple habits help support long-term oral hygiene:
Daily habits for better oral hygiene
- Limit sugary foods and drinks.
- Drink fluoridated water.
- Rinse your mouth after meals.
- Replace your brush head regularly.
- Visit your dentist as recommended.
Signs your toothbrushing routine needs improving
If your technique is missing key areas, your mouth will tell you. Watch for:
- Bleeding gums.
- Persistent bad breath.
- Tooth sensitivity.
- Visible plaque.
These are early signs that your current toothbrushing routine may not be reaching every surface effectively.
The result: cleaner teeth, healthier gums, more confidence
Getting the best electric toothbrushing technique right isn’t about doing more. It’s about doing it properly. When your routine is complete:
- Your teeth feel smoother and cleaner.
- Your gums stay firm and healthy.
- Your smile looks naturally brighter.
And most importantly, you reduce the risk of long-term dental issues.
A more complete clean doesn’t need to be complicated
A better tooth cleaning routine starts with better coverage. Discover how the Dyson CameraJet™ electric toothbrush with Gap Optical Targeting™ can help you precision-floss between teeth and brush – all in one simple step.
¹ More effective at removing plaque between teeth vs. a manual toothbrush, in lab-based tests.
² Lifts surface stains for whiter teeth, in Deep clean mode vs. using a manual toothbrush, in lab-based tests.