The engineering story
A 1,010-mile journey. To understand the science of hair.
“Hair dryers shouldn't damage hair. With our technology, we knew we could do better.”
James Dyson, Engineer
Testing the water.
To understand how to look after hair, we dug deeper into its hydrophobic properties. We found that damaged hair absorbs water more quickly than healthy hair, which can weaken it.
Hair dryers haven’t changed much since the ‘60s.
Conventional hair dryers were being held back by big, bulky motors, and could cause irreversible heat damage to hair. We weren't willing to accept convention.
1,010 miles of hair. 103 specialists. One purpose.
Straight, wavy, coiled, curly. 1,010 miles of real hair went through our purpose-built labs. Our specialist team of hair scientists, engineers and stylists looked at everything from airflow dynamics to hair’s cellular structure, to understand thermal, mechanical and chemical damage, and their effect on hair health.
Damage can be invisible. But not to us.
Extreme heat. Brushing. Chemicals and coloring. Everyday styling regimes can cause invisible, irreversible damage. Only by understanding everything about hair could we turn hair drying on its head.
"Research showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat."
Temperatures above 302°F cause irreparable damage, so we developed Intelligent Heat Control. Adding a glass bead thermistor in front of the heating element meant we could measure the exit airflow temperature 20 times every second, and prevent temperatures exceeding 302°F.
We found that effective drying requires controlled heat balanced with powerful air. The Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it’s so small, it could fit in the handle, enabling a light, balanced feel in the hand.
Fail. Fail again. Fail better.
We built 600 prototypes, 599 of them failures. But each one taught us something: how we could make it better. Every iteration was an improvement. Every prototype closer to a revolutionary invention.
Million dollars invested in hair research
Miles of hair analyzed
Months in development
Dyson engineers assigned to the project
Dyson Supersonic™ hair dryer.
Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer relooks haircare. Four years of development have put an end to extreme heat damage. For good.
Choose your model
Dyson Supersonic™ hair dryer Iron/RedPowerful Dyson digital motor V9.Three magnetic styling tools.Click to learn moreStorage hangerStyling concentratorNon-slip heat matSmoothing nozzleDiffuser$399.99
Dyson Supersonic™ hair dryer White/SilverPowerful Dyson digital motor V9.Three magnetic styling tools.Click to learn moreStorage hangerNon-slip heat matSmoothing nozzleStyling concentratorDiffuser$399.99
Dyson Supersonic™ hair dryer Iron/FuchsiaPowerful Dyson digital motor V9.Three magnetic styling tools.Intelligent processor in the head.Click to learn moreStorage hangerNon-slip heat matSmoothing nozzleStyling concentratorDiffuser$399.99
Dyson Supersonic™ hair dryer Black/Purple with black casePowerful Dyson digital motor V9.Three magnetic styling tools.Black presentation case.Click to learn moreBlack storage caseStyling concentratorDiffuserNon-slip heat matStorage hangerSmoothing nozzle$399.99
Dyson Supersonic™ hair dryer Iron/Fuchsia with platinum casePowerful Dyson digital motor V9.Three magnetic styling tools.Platinum presentation case.Click to learn moreDiffuserStyling concentratorPlatinum Storage CaseSmoothing nozzleNon-slip heat matStorage hanger$449.99
Dyson Supersonic™ hair dryer Iron/Fuchsia with leather casePowerful Dyson digital motor V9.Three magnetic styling tools.Hand-finished leather case.Click to learn moreLeather storage caseDiffuserStyling concentratorSmoothing nozzleNon-slip heat matStorage hanger$449.99