Formulated for you
Pre-style cream
Straight to wavy rich conditioning
Your Pre-style cream
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Formulated for your hair shape and texture
We recommend Straight to wavy rich conditioning for you. Developed for hair that’s naturally straight, slightly wavy, or has defined S-wave shapes. With a richer blend of conditioning agents, including castor seed and argan oils, it is best suited to thicker hair strands that need more intensely nourishing ingredients.
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Prime your hair before styling
Use your Pre-style cream on damp, towel-dried hair before styling. Hair should be damp to touch but not dripping. Sheer the cream between palms and smooth evenly through the mid-lengths and ends of your hair. Once you've applied your Pre-style cream, you can dry and style as desired.
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Define your end style
This Pre-style cream should be your foundation before styling. For soft, shiny, smoother styles with flexible all-day hold.* Follow with Dyson Chitosan™ Post-style serum to define your finished style.
Our key ingredient, chitosan, creates flexible hold in two formats to prime and define your styles. Use inividually or together to extend your styles with natural movement and shine.
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Post-style serum
Post-style serum
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Formulated for all hair types
Our Post-style serum creates flexible all-day hold, with up to 50% less frizz* in all hair types. Dyson Triodetic™ technology allows your hair to move freely, without the crunch.
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Finishing your style
After styling, apply the Post-style serum to dry hair. Work through the hair with your fingers to smooth, define and enhance your style.
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Instant hydration and shine
Flexible, all-day hold with up to 50% less unwanted frizz.* Hair feels conditioned for soft, shiny, healthy-looking styles that last.
*vs. untreated hair.