"The motor is much smaller, but still very powerful. So it dries hair quickly and feels light in my hand." Jen Atkin Celebrity hair stylist

Dyson Professional Concentrator

Wider airflow, for fewer brush strokes

We developed our concentrator with the help of leading stylists. Its powerful, precise airflow spans the length of your brush, helping you to style larger sections of hair more efficiently.¹

Magic magnetic attachments

Other attachments might be difficult to change and maneuver, but not ours. The Dyson Supersonic™ hair dryer is the only one with magnetic attachments for easy fitting and adjustment.

Fast drying to save time

The Dyson digital motor V9 is on average six times faster than other hair dryer motors. Air Multiplier™ technology draws air into the base and moves up through the machine. Air is then multiplied 3 times, generating high velocity airflow to dry hair quickly. This gives you time to engage with your client and ensure they’re getting the best experience.
"Helping to protect the shine, intelligent heat control maintains the working temperature below the point that can cause extreme heat damage." Katsuya Kamo International hair and make-up artist

Helps protect hair from extreme heat

By measuring the temperature 20 times every second and regulating the heat, the Dyson Supersonic™ hair dryer helps to protect your client’s natural shine from extreme heat damage. Even during close-up styling.

Engineered for all-day use

To help prevent strain, it’s vital that your hair dryer rests comfortably in your hand. That’s why the Dyson Supersonic™ hair dryer is engineered for balance. In fact, it’s the only one manufactured with the motor in the handle instead of the head.
"We've created a hair dryer every stylist will want in their tool kit." Akin Konizi Consultant on the development of the Dyson Supersonic™ hair dryer

Dropped, twisted, shaken and slammed.

We drop the product over 1783 times, twist the cable over 310,000 times and push the buttons more than 52,000 times.  We test the product at extreme temperatures, expose it to over 37g of dust and lint, and simulate it being stood on by a 242lb person.
"It's so important to be able to talk to your clients during styling, but usually the dryer noise gets in the way. That's why I like the Dyson." Akin Konizi Four-time winner of British Hairdresser of the Year

Acoustically tuned for conversation

Dyson engineers have tuned the pitch of the motor and insulated it within the handle. It’s engineered for low noise and disturbance in the salon.

Exclusively available for stylists

Professional Edition


We are currently out of stock for the rest of 2017. 

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Dyson Supersonic™

Professional Edition

Professional Concentrator
Professional Concentrator
Smoothing nozzle
Non-slip mat
Storage hanger


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¹ vs. Dyson Styling concentrator, standard variant.
² Tested vs. top 24 best selling hair dryers (April 2014- March 2015)