Engineering Story

Rethinking the hair  dryer

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’ Bulky motors have held back hair dryer design. Developing our smallest, lightest digital motor meant we could change that."

Steve Courtney Senior Engineer
James Dyson comparing large, conventional motor with smaller Dyson digital motor V9

So we built our own hair lab

We started by constructing our own hair laboratory within our Research and Development facility in Malmesbury, England.

Airflow precisely where you need  it

With the Dyson Styling concentrator, you can shape your hair one section at a time – without worrying about disturbing the rest. See a stylist put it to the test.

"Our testing showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat."

Clare Smith Dyson Research Scientist

A shared frustration.

When you're using your hair dryer on average XX minutes a day, it needs to be comfortable to use. The Dyson Supersonic

Fail. Fail again. Fail better.

Over the five years of development, we built 600 prototypes. 599 of them were failures. But each one taught us something; how we could make it better. At times, we had to go back to the drawing board. But every iteration was an improvement. Every prototype was closer to being an invention.

Choose your Dyson Supersonic™

  • Iron/Fuchsia Iron/Fuchsia
  • White/Silver White/Silver
  • Iron/Fuchsia Limited Edition Iron/Fuchsia Limited Edition

Fuchsia/Iron

$399.99

 
All consumer hair dryers come with a two year parts and labor warranty.

Free 3-day delivery.
Select 3-day delivery in cart.
In Stock
Dyson Supersonic™ Iron/Fuchsia
Dyson Supersonic™ Fuchsia/Iron
Smoothing nozzle
Styling concentrator
Diffuser
Non-slip mat
Storage hanger

White/Silver

$399.99

 
All consumer hair dryers come with a two year parts and labor warranty.

Free 3-day delivery.
Select 3-day delivery in cart.
In Stock
Dyson Supersonic™ White/Silver
Dyson Supersonic™ White/Silver
Smoothing nozzle
Styling concentrator
Diffuser
Non-slip mat
Storage hanger

Fuchsia/Iron limited edition

$449.99

 
Exclusive to dyson.com

All consumer hair dryers come with a two year parts and labor warranty.

Free 3-day delivery.
Select 3-day delivery in cart.

In Stock
Dyson Supersonic™ Iron/Fuchsia limited edition
Dyson Supersonic™ Fuchsia/Iron limited edition Fuchsia/Iron limited edition
Dyson Supersonic™ - Limited Edition Leather Box
Smoothing nozzle
Styling concentrator
Diffuser
Non-slip mat
Storage hanger

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