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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorcycle parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson
Engineer

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorcycle impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it spun at up to 78,000rpm, providing the power we needed for our first cord-free vacuum.

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 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum center of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it ran for up to 20 minutes.*

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*Actual runtime will vary based on power mode and/or attachments used.

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes*, and cut noise with improved acoustics.

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*Actual runtime will vary based on power mode and/or attachments used.


Patents worldwide on Dyson V7™ cord-free vacuums


Dyson engineers worked to improve the motor


Miles pushed during testing

 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Dyson V7
Image of Dyson V8
Dyson V7

All Dyson V7™ vacuums have:

• Up to 30 minutes' run time in Powerful suction mode with non-motorized tool* (up to 20 minutes with motorized tool)

*Actual run time will vary based on power mode and/or attachments used.

• Powerful suction from the Dyson digital motor V7.

• Fully-sealed filtration system to trap 99.97% of particles as small as 0.3 microns.

• Hygienic bin emptying – no need to touch the dirt.

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3 models available

Choose your model

  • EXCLUSIVE COLOR
    Dyson V7 Absolute

    Engineered for cleaning anywhere around the home

    What's included See all Hide Click to learn more
    Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fiber, for hard floors

    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Mini Motorhead

    Great for cleaning smaller surfaces, upholstery and stairs

    Mini soft dusting brush

    With soft nylon bristles to clean delicate surfaces and fabrics

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    Free tools worth up to $75 when you auto-register.
    • Free tools worth up to $75 when you auto-register.
    $349.99
    Free tools worth up to $75 when you auto-register.

  • EXCLUSIVE TECHNOLOGY
    Dyson V7 Allergy

    Advanced filtration. Exclusive to Dyson.com

    4 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Free tools worth up to $75 when you auto-register.
    • Free tools worth up to $75 when you auto-register.
    Was $329.99
    $189.99
    Save $140.00
    Free tools worth up to $75 when you auto-register.

  • Dyson V7 Motorhead

    Engineered for versatile cleaning

    2 additional tools.

    4 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Free tools worth up to $75 when you auto-register.
    • Free tools worth up to $75 when you auto-register.
    $299.99
    Free tools worth up to $75 when you auto-register.

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Direct from Dyson

Free tools with auto-registration

Free tools with auto-registration

Free tools with auto-registration

Exclusive to Dyson.com

Choose up to 3 additional tools absolutely free with auto-registration on select vacuums. To choose your free tools, see the accessory selector page after you add to cart.

Free tools worth up to $99.99. Amount may vary based on tool selection and availability.

Price match promise

Price match promise

Price Match Promise

Be confident that you're getting the best price on Dyson.com. If within 30 days of purchase you should find the same model currently advertised by an authorized US Dyson retailer at a lower price, we’ll refund you the difference. Just contact our Customer Service team at 1-866-664-9004 or chat to get started. Here’s what you’ll need to know:

- Product must be the exact same model number as it appears on Dyson.com and in stock.

- Proof of advertised price by an authorized dealer is required (Copy of Flyer or Website URL).

- Authorized dealers are limited to Amazon, Barneys, Best Buy, Costco, Bed Bath & Beyond, Home Depot, Kohls, Lowes, Macy’s, MOMA, Neiman Marcus, QVC, Sams Club, Sears, Sephora, Target, Ulta, Video Audio Center, and Wal-Mart.

- Product must be new and in original packaging. It cannot be reconditioned (refurbished), used, damaged, returned, open box, “clearance” or a demonstrator product.

- Product price must not be lower due to an advertising error or misprint.

Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

Free shipping

Free 2-day Shipping

Free 2-day shipping

Please allow 1-2 business days for order processing.

The shipping cost of machines (vacuum cleaners, fans, heaters, humidifiers, purifiers, hair dryers, and lighting) is free of charge when ordering on Dyson.com for select zip codes. Eligibilty varies by location of item and the shipping address zip code. In-stock orders received by 1:00 PM Eastern Time Monday-Friday will usually ship same day. Orders will usually ship the next business day if received after 1:00 PM Eastern Time, on Saturday-Sunday, or on public holidays. All spares and accessories will ship separately, and be delivered between 10-15 business days. Any items not part of an order containing a machine will incur a $8.95 shipping and handling charge.

On acceptance of orders, Dyson will make every effort to process them within the stated time frame. Dyson will not be held liable for shipping delays caused by severe weather or unforeseen events. To ensure the security of purchases, Dyson may need to contact customers to validate orders, which may cause delays. Transit time may vary depending on proximity to distribution center and inventory availability. Dyson only ships to US delivery addresses in the 50 states, and cannot deliver to PO boxes or APO/FPO addresses.

30-day money-back guarantee

30-day money-back guarantee

Money-back Guarantee

If you’d like to return a Dyson machine for a full refund, you need to do so within 30 days of purchase. For Dyson V11™ vacuums , you have 90 days from purchase. Dyson Direct will pay for return freight.

 

Customer Service Helpline

If you have questions please contact us. You can email or call:

questions@dyson.com - Our Digital Support team is available 24 hours a day, 7 days a week. Most inquiries are handled within two hours or less

- 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from 8am - 8pm Monday to Friday, and 9am-6pm Saturday (closed Sunday). 

 

Dyson Direct Returns Policy

If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) prior to returning your merchandise. 

To receive a full refund for an item purchased from Dyson, please follow these three steps:

1. Call the Contact Center to initiate your return and to identify the correct return shipping address and method.

2. Package the item(s) to be returned in the original Dyson packaging.

3. Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund. Unauthorized or COD returns will not be accepted.

Please allow 4-8 weeks for return processing. Products returned to Dyson will receive a full refund and Dyson will pay for the return freight.