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Dyson digital motor


Power, un-leashed.

Creating cutting-edge technology demands unconventional thinking. Which is how motorcycle parts and fishing rods helped with developing the digital motor that powers our Dyson V6™ vacuums.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson


Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorcycle impeller.

Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it spun at up to 78,000rpm, providing the power we needed for our first cord-free vacuum.

 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum center of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

Alongside the Dyson digital motor V6, we added 2 Tier Radial™ cyclones to increase airflow and capture fine dust, plus an energy-saving soft-touch trigger and one-click bin emptying.

Million dollars spent on developing the motor

Patents on the Dyson digital motor V6

Dyson engineers worked to create the motor

Ounces motor weight for light, easy cleaning

Dyson cord-free vacuum

The stick vacuum, defined.

A redesigned nickel manganese cobalt battery gave an extended run time of up to 20 minutes. With this development, by 2014, we’d created the Dyson V6™ cord-free stick vacuum.

Dyson V6
Image of Dyson V6
Dyson V6

All Dyson V6™ vacuum cleaners have:

• Up to 20 minutes' run time (in Powerful suction mode with non-motorized tool).

• Powerful suction from the Dyson digital motor V6.

• One-click bin emptying.

4 models available

Choose your model

  • Dyson V6 Cord-free (White)

    3 free tools when you auto-register.
    • 3 free tools when you auto-register.
    3 free tools when you auto-register.
  • Dyson V6 Fluffy (Blue)

    Soft roller cleaner head, engineered for hard floors.
    4 additional tools.
    Click to learn more
    Soft dusting brush
    Combination tool
    Docking Station
    Crevice tool
    Soft roller cleaner head
    Mini Motorized Tool
    3 free tools when you auto-register.
      • 3 free tools when you auto-register.
      Was $299.99
      Save $100.00
      3 free tools when you auto-register.
    • Dyson V6 Absolute (Red)

      Up to 20 minutes of powerful suction.
      Post-motor filter captures allergens.
      Additional tools for deeper cleaning.
      Click to learn more
      Mini Motorized Tool
      Soft roller cleaner head
      Crevice tool
      Docking Station
      Combination tool
      Soft dusting brush
      3 free tools when you auto-register.
      • 3 free tools when you auto-register.
      3 free tools when you auto-register.

    Shop Dyson Cyclone V10 vacuums
    Image of Dyson V10
    Shop Dyson Cyclone V10 vacuums

    All Dyson Cyclone V10™ vacuum cleaners have:

    • Up to 60 minutes' run time (in Suction mode I with non-motorised tool).

    • Fully-sealed filtration system to trap 99.97% of particles as small as 0.3 microns.

    • Hygienic 'point and shoot' bin emptying.

    Direct from Dyson

    3 free tools with auto-registration

    3 free tools with auto-registration

    Exclusive to

    Choose 3 additional tools absolutely free with auto-registration. Exclusive to To choose your free tools, see the accessory selector page after you add to cart.

    Price match promise

    Price Match Promise

    Be confident that you're getting the best price on If within 30 days of purchase you should find the same model currently advertised by an authorized US Dyson retailer at a lower price, we’ll refund you the difference. Just contact our Customer Service team at 1-866-664-9004 or chat to get started. Here’s what you’ll need to know:

    - Product must be the exact same model number as it appears on and in stock.

    - Proof of advertised price by an authorized dealer is required (Copy of Flyer or Website URL).

    - Authorized dealers are limited to Amazon, Barneys, Best Buy, Costco, Bed Bath & Beyond, Home Depot, Kohls, Lowes, Macy’s, MOMA, Neiman Marcus, QVC, Sams Club, Sears, Sephora, Target, Ulta, Video Audio Center, and Wal-Mart.

    - Product must be new and in original packaging. It cannot be reconditioned (refurbished), used, damaged, returned, open box, or a demonstrator product.

    - Product price must not be lower due to an advertising error or misprint.

    Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

    Free shipping

    Free Shipping

    The shipping cost of machines (vacuum cleaners, fans, heaters, humidifiers, purifiers, hair dryers, and lighting) is free of charge when ordering on In-stock orders received by 1:00 PM Eastern Time Monday-Friday will usually ship same day. Orders will usually ship the next business day if received after 1:00 PM Eastern Time, on Saturday-Sunday, or on public holidays. All tools, accessories, and spare parts will ship separately, and be delivered between 7-10 business days. Any items not part of an order containing a machine will incur a $8.95 shipping and handling charge.

    On acceptance of orders, Dyson will make every effort to process them within the stated time frame. Dyson will not be held liable for shipping delays caused by severe weather or unforeseen events. To ensure the security of purchases, Dyson may need to contact customers to validate orders, which may cause delays. Transit time may vary depending on proximity to distribution center and inventory availability. Dyson only ships to US delivery addresses in the 50 states, and cannot deliver to PO boxes or APO/FPO addresses.

    30-day money-back guarantee

    Money-back Guarantee

    If you’d like to return a Dyson machine for a full refund, you need to do so within 30 days of purchase. For Dyson Cyclone V10™ vacuums, you have 90 days from purchase. Dyson Direct will pay for return freight.


    Customer Service Helpline

    If you have questions please contact us. You can email or call: - Our Digital Support team is available 24 hours a day, 7 days a week. Most inquiries are handled within two hours or less

    - 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from 8am - 8pm Monday to Friday, and 9am-6pm Saturday (closed Sunday). 


    Dyson Direct Returns Policy

    If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) prior to returning your merchandise. 

    To receive a full refund for an item purchased from Dyson, please follow these three steps:

    1. Call the Contact Center to initiate your return and to identify the correct return shipping address and method.

    2. Package the item(s) to be returned in the original Dyson packaging.

    3. Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund. Unauthorized or COD returns will not be accepted.

    Please allow 4-8 weeks for return processing. Products returned to Dyson will receive a full refund and Dyson will pay for the return freight.