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Dyson: Relentless engineering

It all started with a cyclone - eliminating the need for costly vacuum bags and instead, using centrifugal force to separate dust and dirt from the airflow. Since then, we've pioneered totally new ways to clean, purify and multiply air, and style hair. By combining light, powerful battery technology with smaller and more powerful digital motors we continue to find new ways to power pioneering Dyson machines.

As engineers, we thrive on the challenge of creating new technology, and ensuring it passes the rigorous test of working in a real home. Here, we explore how Dyson machines are relentlessly engineered to help you improve your home and wellbeing.

Hair science testing

Relentlessly tested

We love testing. The more grueling, the better, it's why we drop, crash, bang and smash our machines thousands of times in the development process. Prototypes are put through their paces with rigorous testing in labs and in real homes, from London to Los Angeles.

  • Vacuums

    Our vacuums are tested on hundreds of floor types using debris and dust from all over the world. In short, our vacuums are built to last. Spending at least five years in testing, they cover over 1,000km of flooring in push-pull tests.

  • Air treatment

    We devised a new, rigorous testing regime that uses eight sensors per room to measure the air, rather than the industry standard of one. Testing our purifiers against 24,960 bacteria samples.

  • Hair care

    Our hair care tools are dropped 448 times, crushed 432 times and run through 1010 miles of hair to ensure they perform perfectly, every time.

Relentlessly researched

Our engineers design, test and iterate every aspect of our machines including the sub-components to ensure they work efficiently and effectively, for as long as possible. We invest in our spaces, building technical labs and testing chambers that expand our knowledge and expertise of the sectors we are developing technology in.

Before prototyping begins, we conduct a detailed structural analysis on each component using a virtual simulator. We use this software to make changes and see what works, before we produce a physical example.

In the microbiology labs, our scientists run research programs to fully understand the makeup of our homes and workspaces at a microscopic level, arming our engineers with the data to make confident decisions.

  • Relentless filtration

    Ever since James Dyson invented the first bagless cyclonic vacuum, cyclone technology has been at the core of many Dyson machines. Our vacuum cleaners are engineered with six layers of advanced whole-machine filtration, meaning they capture 99.97% of particles as small as 0.3 microns.¹ Our fully sealed system keeps dust in the machine, drawing the airflow through all six layers of filtration, expelling cleaner air.

    With over 25 years of research and development, separating particles from airflow is a fundamental principle of vacuum cleaners and air purifiers. A Dyson purifier is engineered to effectively sense fine particles and pollutants and capture them through a mixture of condensed and sealed microfiber and active carbon filters, which capture 99.95% of particles as small as 0.1microns.


    Just like our vacuum cleaners, Dyson filtration technology removes unwanted particles and pollutants and projects cleaner, purified air into your home.

  • Dyson V11 advanced filtration

Relentlessly engineered

James Dyson started his journey in a coach house, gaining inspiration for the first ever cyclones from a sawmill. Creating 5,127 prototypes, to reach the first bagless vacuum. Since then, we're still striving to be better, but now on a larger scale.

Our engineers always start the product development process with a problem. Our team spend months inventing the most radical solutions to a defined problem, regardless of what has gone before or what the solution "should" look like.

From bagless vacuums to air treatment and pioneering hair care technology, every component on a Dyson machine has been developed through years of hard work, investment and inventive thinking. Pioneering and patented technology is something that we take great pride in at Dyson and each day we continue to improve our machines and their impact on our day-to-day lives.

History of floorcare

¹ Tested against EN 60312-1 5.11, in Boost mode.
² Tested for filtration efficiency at 0.1 microns (EN1822, ISO29463)

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