Formulated for you
Pre-style cream
Straight to wavy rich conditioning
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Your Pre-style cream
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Formulated for your hair shape and texture
We recommend Straight to wavy rich conditioning for you. Developed for hair that’s naturally straight, slightly wavy, or has defined S-wave shapes. With a richer blend of conditioning agents, including castor seed and argan oils, it is best suited to thicker hair strands, and those that need more intensely nourishing ingredients.
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Prime your hair before styling
Use your Pre-style cream on damp, towel-dried hair before styling. Hair should be damp to touch but not dripping. Sheer the cream between palms and smooth evenly through the mid-lengths and ends of your hair. Once you've applied your Pre-style cream, you can dry and style as desired.
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Define your end style
This Pre-style cream should be your foundation before styling. For soft, shiny, smoother styles with flexible all-day hold.* Follow with Dyson Chitosan™ Post-style serum to define your finished style.
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Our key ingredient, chitosan, creates flexible hold in two formats to prime and define your styles. Use inividually or together to extend your styles with natural movement and shine.
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Post-style serum
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Formulated for all hair types
Our Post-style serum creates flexible all-day hold, with up to 50% less frizz* in all hair types. Dyson Triodetic™ technology allows your hair to move freely, without the crunch.
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Finishing your style
After styling, apply the Post-style serum to dry hair. Work through the hair with your fingers to smooth, define and enhance your style.
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Instant hydration and shine
Flexible, all-day hold with up to 50% less unwanted frizz.* Hair feels conditioned for soft, shiny, healthy-looking styles that last.
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*vs. untreated hair.
**vs. untreated hair. Tested at relative 80% humidity.